Steve Allaway, Social Radio’s CEO, stated, “Social Radio gives Radio stations the capabilities listeners and advertisers demand from their online/mobile news and entertainment sources that they aren’t getting from traditional streaming platforms. Traditional streaming is one way. The internet is two way. The Social Radio platform is the first of its kind to blend what listeners truly love about Radio, the great content and local personalities that connect with them, with the kind of choice, control and personalization that is native to online and mobile media consumers.” Mr. Allaway also quipped, “And we’ve got the only online player for Radio stations that is flexible enough to do a demo of the player, using the player.”
Social Radio’s player and platform for online and mobile Radio listening is a dramatic break from what has been the Radio industry’s standard content presentation online – a single station broadcasting to many. Social Radio also offers more than the song personalization hyped as “new” by other traditional streaming providers in their attempt to offer a product that competes with successful online companies like Pandora. The Social Radio platform leapfrogs all currently available online Radio technology by leveraging the professionally curated content and personalities that make local Radio so special, with more listener choice, control and personalization, along with technology for delivering targeted, interactive advertisements in a flexible multimedia playback environment. Simply put Social Radio makes it possible for Radio stations to do what they have always done best, make great radio, while giving advertisers the accountability they demand and listeners the ability to listen to Radio in a way that is compatible with their modern connected lifestyle.
Visitors to http://www.socialradio.org/
The team at Social Radio has been pioneering technology to enable local Radio stations to deliver Sound Exchange compliant, personalized Radio for their listeners for several years. This new evolution of their website and player technology along with an expanding list of broadcast and new media clients is an example of their industry leading vision.
About Social Radio: Social Radio is a Portland, Oregon based software company developing products/platforms designed to help Radio stations improve their content experience for listeners through personalization, choice and more control, and for advertisers, by enabling better accountability and ad targeting.
Press contact: Steve Allaway firstname.lastname@example.org, Sales/Demo inquiries: Carl Magnuson email@example.com