“Most not-for-profit organizations and professional associations we work with know that strategic planning is an important activity they should be engaged with; however, very often they do not follow a systematic approach and so they may struggle to realize the value of this process,” says Low. “The goal of this seminar is to illustrate how strategic and tactical planning, when done well, can ensure alignment among all stakeholders of the organization and improve member satisfaction, employee morale, financial sustainability, and the overall profile and brand of the association.”
Guests will learn more about:
When is the right time – and the wrong time – to do strategic planning?
What are the questions to ask before the process starts?
Who should be consulted, and what activities should be included?
How should organizations manage their strategic planning process?
How can tactical planning be integrated?
How can the value of strategic planning be maximized?
Pre-registration is required. To register, contact Dov Klein at 416-598-4684, ext. 242, or firstname.lastname@example.org. Seating is limited and will be reserved on a first-come, first-serve basis.
About The Mezzanine Group
The Mezzanine Group is a Strategy and Marketing firm based in Toronto, Canada. For over a decade, we've helped executives in professional associations, small and mid-sized companies and large enterprises achieve growth through effective strategic plans and marketing implementation. Mezzanine has twice been named to the PROFIT 100, Canada’s definitive list of fast growing companies.
The Mezzanine Group
130 Spadina Avenue, Suite 305
Toronto, On M5V 2L4