Sierra Data Systems Announces Branding Re-launch

May 30, 2012 - PRLog -- Sierra Data Systems, a leading enterprise mobility software company focused on transforming business processes, today announced the kick off of its reworked branding and messaging strategy. Following up on the most successful year in company history, Sierra Data Systems has taken further efforts to emphasize their position as an industry leader within the field service and logistics software mobility space. In order to reinforce this branding update, the company has launched a redesigned website which highlights their SaaS-based product DATArrive, aimed at engineering business processes to drive optimization.

“This branding re-launch brings great clarity to the expertise Sierra Data Systems provides in the field service and logistics mobility space,” said Tracey Ellis, Strategic Marketing Executrix of Tracey-Ellis Consulting. “Sierra Data Systems understands the importance of business process and this recent rebrand emphasizes the critical role it plays in a successful mobility strategy.”

The new messaging emphasizes the company’s focus upon process transformation and operational effectiveness through five key statements: process driven, flexible mobile workflows, extensible data management, modular approach and rapid deployment.

Along with a new layout and design, the website features several updated resources:
•   Industry synopses - http://www.sierradata.com/Industries
•   Blog - http://blog.sierradata.com
•   Case studies - http://www.sierradata.com/Resources/CaseStudies
•   Product collateral - http://www.sierradata.com/DATArrive

To learn more about Sierra Data Systems and the SaaS-based product DATArrive™ visit http://www.sierradata.com.

About Sierra Data Systems: Sierra Data Systems is the leading enterprise mobility software company focused on transforming business processes to drive results for field service and logistics operations.  The company’s modular SaaS product, DATArrive™, optimizes processes increasing the value of mobile employees and giving management the ability to make data driven decisions.  DATArrive improves data capture techniques to increase operational effectiveness and provides organizations a holistic approach to mobility. For more information visit http://www.sierradata.com or follow us on Twitter at @SierraData.