Goal: Do to Hallmark What Netflix Did to Blockbuster

e-Commerce Papercraft Site eWillow.com Changes Focus to Deliver Greeting Cards Directly to Your Door so You Never Have to be Without a Card Again.
 
May 30, 2012 - PRLog -- Goal: Do to Hallmark what Netflix did to Blockbuster
 
Raise your hand if you can remember the last time you opened your mailbox and found a hand-addressed greeting card mixed in with your bills.  You probably can’t.  If one Jupiter, Fla., woman has her way, that is about to change.  Charlene Harreveld, founder of eWillow.com, has come up with a way to make the process of giving and receiving greeting cards easy and convenient.  Her solution?  To offer a subscription service that delivers packages of assorted handmade greeting cards directly to your door.
“How many times have you needed a card for a certain occasion, only to find yourself having to run to the store at the last minute to buy one?  With a subscription to eWillow.com’s monthly or quarterly card packages, you never have to be without a card again,” Harreveld said.
eWillow.com is not a new concept. Harreveld has been making greeting cards professionally for 10 years. The subscription package is the next step for the company, helping to make sure you’re never caught short again when you need to send a quick note.
But in this day of instant messaging, aren’t greeting cards a thing of the past?  “I strongly believe that no e-card, text, Tweet or Facebook entry can replace the feeling of giving or receiving a tangible card,” Harreveld said.  “I want to ensure that the tradition of sending greeting cards is never lost. Nothing can replace the feeling of opening the mailbox and seeing an envelope hand-addressed just to you. It’s fun to save cards, too.  I have cards with my great-grandparents’ handwriting.”
If you have ventured out to buy a card recently, according to Harreveld, one thing is for sure.  “You are paying too much.  A subscription to eWillow.com is not only easy and convenient, but it is also affordable,” she said.   Quarterly Card Packages contain 10 cards (2 each of 5 designs), and are billed and shipped to you automatically every three months. Monthly Card Packages contain 10 cards (2 each of 5 designs), and are billed and shipped to you monthly. Shipping is free, and you may cancel either subscription at any time. If the subscription thing isn't for you, you can opt for the One-Time Card Package (10 cards for $21.95 plus $5.00 shipping) and give it a try.  
“That’s only $2 per card.  Plus, think of all the money you’ll be saving by not having to go to the store ‘just to by a card,’ and ending up filling your cart with a bunch of other stuff that you never intended to buy,” Harreveld said.
Each card is meticulously handmade by Harreveld herself of high-quality material and embellishments.  “The cards are made in the USA.  I will never outsource,” she said.
To say that Harreveld loves greeting cards would be an understatement. Ever since she was a child, she remembers how exciting it was to receive a card in the mail. She remembers how much fun she had sending cards and letters to her friends and family. Little did she know that greeting cards would play such an integral part in her life.
For more information, contact info@ewillow.com (mailto:info@ewillow.com), or visit the site at http://www.ewillow.com (http://www.ewillow.com).
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