Susan Fowler, Workshop Leader
The cost is $15 per person, with $5 donated to Netpreneurs and Christ Church's Capital Campaign. For directions, see http://christchurchnbrighton.org/
The title of the first workshop, on June 7, is "How Much Do You Have to Pay for a Website?" Topics covered are:
* How many types of websites are there, and which is the right type for you?
* Is "free" good? How to know you've outgrown "free."
* The three pieces you have to pay for, when you pay for a website, and how much they cost.
* How to get paid: PayPal, Google Checkout, and other systems for collecting money.
On June 14, the workshop is "Pick a Color, Any Color: The Surprising Secrets of Effective Design." Topics include:
* The four "I am's"—how to ensure that people can understand and use your site.
* The small handful of real rules for website design.
* What does "below the fold" mean? Why screen resolution matters.
* Why following standards (doing what everyone else is doing) is good.
* How big can your pictures be?
The June 21 workshop is called "SEO: What's Your Story and How Do You Tell People?" and the topics are:
* What's your story? Two easy analysis techniques.
* Getting your story out there.
* What is search engine optimization (SEO) and how you can prevent it from taking over your life.
* Don’t be evil. Provide information, not shameless self-promotion.
* Is it working? Using Google Analytics and Ad Words to figure out how well you’re doing.
To RSVP and for questions, call 917 734-3746.
Each class is 90 minutes. Each session includes take-home information.
The workshops are sponsored by the Netpreneurs (http://www.meetup.com/
Workshop leader Susan Fowler owns Fast Smart Web Design, a Staten Island firm that creates websites for small businesses and non-profits.
Susan and Victor Stanwick wrote the Web Application Design Handbook, 2004, the GUI Design Handbook, 1998; and the GUI Style Guide, 1995.
Photo:
http://www.prlog.org/
