Video Marketing Pioneers Use SEO to Point to the Future

May 30, 2012 - PRLog -- VIDEO MARKETING ON THE WEB
The video marketing gurus behind Motiliti Inc. have seen their company flourish in the years since its founding in 2008. Motiliti’s founders credit their success to their unwavering commitment to the use of dynamic, attention-grabbing web content to convert visitors into customers.

Motiliti’s founders Joe Schaefer, Ph.D and Scott Martin opened their doors in May 2008, at the nadir of the worst economic downturn since The Great Depression. Motiliti weathered that storm with gusto, however, thanks to their unique focus on selling hi-def video marketing solutions to online businesses. Their flagship service Live on Page (http://www.liveonpage.com) embeds a video spokesperson right on the homepage of a client’s website. This novel approach to video marketing has resulted in tens of thousands of visitor-to-customer conversions.

SEO AND WEB CONVERSION
More recently, Motiliti has expanded its services to search engine optimization (SEO) to keep pace with an ever-evolving digital marketplace.

“From the beginning we wrote video scripts to complete one strategic goal,” said Schaefer. “That goal was to move clients from their search engine arrival to a sale or lead conversion. But there was a limit to what Live on Page could do with just a video spokesperson. It was inevitable that we branched out to web design and SEO.” Motiliti now offers a complete solution that helps owners bring traffic to their site, and Motiliti handles the website-tweaking to convert that traffic into new business.

According to Martin, these tactical changes are necessary to survive a crowded and complex market. “The majority of owners I speak to on the phone have no cohesive plan for generating traffic and conversions in their sites,” said Martin. “We bring all the elements together under one roof and that alone is a powerful strategy. To my knowledge there are no other agencies offering this kind of complete solution for the small business owner online. Our Live on Page service still gives you a video spokesperson, but it now does so much more for your company beyond video marketing.”

VIDEO MARKETING AND A CHANGING MODEL
Video marketing is still the most visible of Motiliti’s products to the online business owner. In fact, video marketing has become a sort of back door to both web design and SEO. “Business owners have heard that video is the way to kill on the internet,” explained Schaefer. “So they contact us about video and then find out that without traffic they are still lost. So they end up needing SEO and sometimes a web facelift.”

Schaefer and Martin contend that the notion of the internet as a level playing field with business owners taking charge of their own future, is an illusion, a holdover from the early days of the web. The graveyard of failed internet businesses is littered with do-it-yourself type services like pay-per-click. Such outmoded paradigms have resulted in business owners spending countless millions on failed online experiments that should never have even left the whiteboard.

According to the specialists at Motiliti, many shaky start-ups never find their footing, because they believe the fiction that anyone can build and run a successful business on their laptop. This has never been further from the truth. The growth of the do-it-yourself approach in internet marketing has made the professional touch more important than ever. A company with expertise in everything from SEO to web conversion is the ultimate secret weapon for a business owner that doesn’t want to end up just another statistic in the internet war of attrition.

ABOUT MOTILITI INC.
Motiliti Inc. is a web-based marketing firm with an integral step system that drives direct sales leads to the businesses we represent from search to sale. Motiliti and its flagship video marketing service Live on Page was founded in 2008 in Austin, Texas. For more information, contact info@liveonpage.com.