As well as raising awareness, the successful agency will be required to promote the College’s contribution to healthcare policy and the standards of eye care.
This would involve the need to inform the Government, national standard bodies, commissioning organisations and opinion formers about the role of optometry, while recognising the college as the arbiter of professional development standards.
The search comes after the professional body recently outlined its 3 year strategic plan.
College of Optometrists head of marketing and comms Zena Wigram said: ‘It is really about taking a fresh approach to our PR and increasing our reach from beyond consumers to healthcare influencers.’
The contract will be worth around £120,000 and be measured in membership satisfaction, recruitment and retention, and the college’s participation in public health debates, rather than the traditional media coverage.
The college is looking for an agency that has experience in both b2b (http://www.beattiegroup.com/
A maximum of four agencies will be asked to pitch in the week commencing 26 March – with an appointment likely at the beginning of April.