Regardless of the restaurant’s menu, category, or concept, if a restaurant is competing near the top of its segment with great products and services, there is always a chance for success. Howard Cannon, Restaurant Consultant, Restaurant Expert Witness, and CEO says, "Customers will frequent the restaurant that delivers the best products and services at the right price in a given market area. If Bill’s restaurant is all that’s available, that’s the place where people will spend their money. If they have two or three choices, they will spend their money at the place providing the best food and service at the fairest price. The restaurant business is a fun, competitive environment—
The marketplace has plenty of room for new and innovative concepts as well. Our society has shown great interest in making a dining experience like a short vacation. Although the restaurant business is difficult, new people are always stepping into the industry wanting to compete. Some want to compete with the big boys, some want to compete with the mom-and-pop places, some want to compete with new concepts, and some want to compete by improving on what has always been done, but they come in busloads ready to compete. Cannon advises, "The question that you must answer for yourself is, do you have what it takes to stand out from the crowd and succeed?"
Success comes with having the necessary knowledge, a good plan, the ability to execute well, and an ample supply of money. Cannon says, "The best restaurant success strategy is to be great at what you do."
Howard Cannon is a highly-recognized restaurant expert witness, consultant, analyst, and speaker. He is the author of The Complete Idiot’s Guide to Starting a Restaurant© - found in 76 countries around the globe. Mr. Cannon is the CEO of Restaurant Consultants of America and Restaurant Expert Witness, and can be reached at 800-300-5764 or via the web at RestaurantConsultantsOfAmerica.com or RestaurantExpertWitness.com.