Ettractions Announces Redesign of its Visitor Information MobileSite-Offering Location Aware Content

May 30, 2012 - PRLog -- STAMFORD,CT  (May 30, 2012)
Ettractions Inc, a leading travel and tourism distributor of mobile, web, and touch screen display content announced today the launch of its redesigned mobile website www.ettractions.com featuring  HTML5 and location aware mobile applications.  

The mobile website serves automatically on all mobile devices, has a touch-screen friendly design, is fully optimized for mobile search, and calls up location specific attractions, tours, restaurants, museums and events in major visitor markets including Boston, Chicago, Philadelphia, Pittsburgh, Cleveland, New York City, Fort Lauderdale, Miami, Kansas City, Saint Louis, Minneapolis, Ottawa, Toronto and Puerto Rico.

“The newly redesigned website embodies Ettractions innovative and forward thinking vision and commitment to the growing needs of its tourism cliental. The site utilizes the latest programming language HTML5 which was built with the intention of being run on low powered devices such as smartphones as well as being able to engage with multimedia content including  videos, articles, blog posts and Twitter feeds.” states Wouter Broekema - Vice President, Ettractions Inc.

The “Book Now “ icon can link visitors directly with open table or other booking engines making it a transactional platform popular with Ettractions advertisers.  The site’s destination specific homepage welcomes users with bold colors and eye-catching call out icons drawing visitors to the wide array of local things to do, events and deals.

According to Microsoft Tag mobile marketing report, half of all local searches are performed on mobile devices. Google reports 61% of local searches actively called the business and 59% visited.  “These statistics reinforces the fact that mobile users have a ‘get it done’ mindframe. This coupled with the fact that Ettractions mobile platform is utilized in-market when the decision making process is most impressionable makes Ettractions digital distribution channel an essential marketing outlet for tourism businesses today.” states Diane Salvo – Director of Marketing, CTM Media Group.    

Ettractions has seen a rapid growth of business since its inception including the latest Ettractions Mobile website, the growing Ettractions.com database encompassing 10,000 web profiles, and the APEX and Digital Screenmedia Association award-winning Ettractions ExploreBoard touchscreen display network in over 20 key visitor markets in the United States, Canada and Puerto Rico.  The combined Ettractions digital platform continues to elevate itself connecting visitors and tourism professionals with relevant vacation information throughout the decision making process.

For more information on Ettractions Mobile, visit the redesigned website now - http://www.ettractions.com