Online Reputation Management: a Business Lifeguard

May 30, 2012 - PRLog -- Virpi Tervonen , Certified SEO Expert and Online Reputation Manager, reminds business owners and entrepreneurs of the importance of  building a strong online presence . Today, online reputation management is more important than ever. If you are a local business owner, a celebrity, or a public figure your reputation is essential, and at the same time, you are in the risk of having someone to post unjustified comments about you or your business on the Internet.

Online presence building and  online reputation management is related to search engine optimization (SEO) and uses many of the same techniques. However, online presence requires much more than that of just website SEO.

The first step is to have more online properties than a website. Facebook, Twitter and YouTube accounts are free to set up and at the same time you get connected with huge amounts of people using these online social networking platforms.

“Your online identity is determined not only by what you post, but also by what others post about you — whether a mention in a blog post, a photo tag or a reply to a public status update,” says Virpi Tervonen.

Virpi continues: “Online reputation management includes online promotional activity through new content creation, involvement in the social networking, and promotion of existing positive content. Monitoring the online material is essential part of online reputation management. Traditional websites and consumer reviews, professional journalism and user-created content such as blogs and blog comments are monitored, and then responded according to the guidelines agreed with the client whose reputation we manage.”

As your company grows, so too does the complexity of your online presence. Keeping multiple Web sites up-dated, manage social media profiles, and content assets across the Internet can be very challenging. Therefor Internet Marketing Experts like Virpi Tervonen and her company www.IntegratedReturns.com offer Online Presence Building and Online Reputation Management Services for business owners and public figures.

Established in 2009 and headquartered in Singapore, IntegratedReturns.com team combines in-depth understanding of SEO, web development and Online Presence Building, offering coordinated management of online properties, monitoring the online reputation, and building a positive and strong online presence for you and your company.

For a FREE consultation on Online Presence Building and  Online Reputation Management , visit http://www.integratedreturns.com/services/