National Rail Enquiries brings travel planning to the living room

National Rail Enquiries (NRE) a SmartTV app enabling passengers to plan their train journey from the comfort of their living room.
By: TV App Agency
 
May 30, 2012 - PRLog -- Working with TV App Agency, NRE is launching the app across multiple SmartTV platforms … in the coming month? The app will enable visitors to search by route and time; it will also provide live departure and real time running information.

As Britain’s leading provider of train information, NRE handles an average of 2 million journey enquiries every day through their contact centres, website and mobile channels. Jonathan Chong, Web Development Manager at NRE said: “Providing our customers with a SmartTV app is a natural progression from our smartphone app for iOS and Andriod launched earlier this month. We want to make it easy for passengers to find the information they need in the way that suits them best, whether it’s on the web, through their smartphone or a SmartTV. At NRE we believe in exploring new technologies to ensure that we provide excellent service across any device, platform or channel.”

The National Rail Enquiries website offers journey planning, timetable and fare information and provides a range of rail-related information to passengers. The TV app will allow rail users to quickly plan their journey and check arrival and departure times in between watching their favourite programme.  NRE has plans to further develop the app and is exploring the introduction of push notifications of train delays or changes to passengers’ journey – all to help make travelling by rail easier.

Smart TV is a new growth opportunity for the digital industry but, as in the mobile world, there are a multitude of platforms and the complexity of the market has been slowing brand adoption. In the mobile arena, brands can be paralysed while trying to prioritise iPhone, Android, Windows, Blackberry or Nokia. Similarly in TV the challenge lies in deciding between Samsung, LG, Philips, Sharp, Opera and Google TV.  TV App Agency’s new technology, The Engine, provides a solution to this problem by allowing developers to create TV apps for many different TV platforms from a single source of code.

While the obvious first use of SmartTV apps is around the use of video, the display options of SmartTV are a natural fit for complex services such as journey planning. The evolution of TV apps is about usability and ensuring simplicity and clarity for customers. Bruno Pereira, Director and co-founder of TV App Agency said, “I believe services will be the most used non-video apps of the future.”

About National Rail Enquiries
National Rail Enquiries (NRE) is the definitive source of information for all passenger rail services on the National Rail Network in England, Scotland and Wales. NRE is part of the Association of Train Operating Companies (ATOC).. It recently surpassed key milestones such as 2 billion journey plans since inception, and hand-offs of more than £400m worth of ticket sales to train operators..

About TV App Agency

TV App Agency was founded in 2011 to enable the delivery of cross-platform content across smart TV. The convergence of hardware devices - mobile, tablets and TV - and the delivery of cross-platform content made efficient by software is the next wave in the digital industry.

TV App Agency provides expertise across software development, user experience, multi-screen devices, TV app development and app store submission to enable brands, content providers, agencies and broadcasters to get onto smart TV.  Since its launch, TV App Agency has developed apps for a range of leading European brands, including RTVE, Rightmove, Prime Location, Find a Property, Daft, La Liga BBVA, Food Network and Absolute Radio.

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LinkedIn: TV App Agency

Website: http://www.tvappagency.com

Press contacts:
Simi Dhillon, Mixing Digital, simi@mixingdigital.com
Davina Lines, Mixing Digital: mobile: 07976 665 094, davina@mixingdigital.com
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Source:TV App Agency
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Tags:TV App Agency, Smart TV, National Rail Enquiries, Travel, Connected Tv
Industry:Business, Technology
Location:England
Subject:Projects
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