This is the first time that it will be possible to track advertising so effectively. Until now this was only possible with direct response advertising which relies on a call to action, such as send a fax, mail a form, make a call or visit a website; as a result potential sales are often lost during the process.
With the Text2Lead System the advertiser remains in control of the sales process. Estate agents, for example, can track who has shown interest in an advert by receiving a text with the property reference number when a potential buyer has viewed the advert and requested access to a virtual tour of the property right on their mobile phone.
The agent receives a voice/text message alerting them to the fact that someone is viewing the property so they can then immediately follow up with a call to arrange a viewing. The mobile number is also registered on a marketing database and can be used to send out further information on similar properties or supply other information useful to prospective buyers such as mortgage information.
Mobile marketing is the next generation of lead acquisition and brand loyalty tools used by hundreds of small, medium and large companies today. With the increasing use of smart phones which have access to the internet, users can surf online, socialise, and buy right from their own devices.
The mobile market, itself, is set to grow to $519 Billion by 2015 according to industry analysts, Gartner. One in five current searches result in a sale and, of all mobile searches, 50% result in a sale. Text message marketing is the most powerful niche inside of mobile. Text messages have a global open rate of about 98%. It is several hundred times more effective than e-mail or cold calling.
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