Research from leading shopping website VoucherCodes.co.uk reveals three quarters of consumers will be following Euro 2012 at home and almost one in ten (nine per cent) will be purchasing a new TV to watch it on.
These findings are reinforced by analysis from VoucherCodes.co.uk that showed a 30 per cent increase in traffic from savvy shoppers looking for discounts on TVs over the past week. With retailers traditionally offering the deepest discounts in the run up to major sporting events, the leading shopping site predicts television sales to soar as retailers fight it out for Brits’ hard earned cash.
The research shows Brits will spend an average of £570 – more than enough cash to purchase a 42 inch 3D TV – while 13 per cent plan to spend over £1,000. Around a third (30 per cent) say they’ll cover the cost with a credit card, but nearly half (48 per cent) say this is a planned purchase and have been saving money especially to buy a new TV for the summer of sport that kicks off with the European Championships.
Duncan Jennings, co-founder of VoucherCodes.co.uk said: “Over the last few years we have noticed demand for TVs rising sharply ahead of major sporting events. We’re expecting the two weeks before the championships to be a very busy period for Britain’s retailers as consumers look to pick up a bargain ahead of the Euros.”
“In the weeks leading up to the 2010 World Cup, we saw a whole host of incredible deals on TVs, with some stores dropping prices by up to 30 per cent. However, it’s worth remembering that offers like this tend to pop up suddenly and disappear once the tournament has started, meaning consumers need to move quickly as they only have a small window to secure the deepest discounts.”
Notes to editors:
OnePoll surveyed 2,000 UK adults between 1 and 3 May 2012. The survey was carried out online.
*8.95% (no. of respondents who plan to purchase a new TV) of adult population that will watch the games (45.7million)
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