FulcrumTech Experts in Email Marketing & Social Media to Present at the SoMeBizLife 2012 Conference

May 29, 2012 - PRLog -- On Wednesday, May 30, 2012, FulcrumTech’s President and CEO Mitch Lapides and Director of Interactive Account Management Cari Sultanik will be among the speakers at the SoMeBizLife 2012 Conference. Held at Delaware Valley College in Doylestown, PA, SoMeBizLife 2012 boasts an impressive lineup of over 25 speakers in six tracks custom-crafted to every type of social media need. For people unable to attend the conference, live streaming of the general sessions and select breakout sessions will be available at http://socialmediabusinesslife.com/broadcast.

In his presentation entitled “The Business Lead-Generation Playbook,” Mitch Lapides will help session participants better understand the connection between social media, website content, lead development, and email marketing. This presentation includes FulcrumTech’s 6-step process for generating business leads, and will be streamed live at 10:45 a.m. on Wednesday, May 29 at www.SoMeBizLife.com/broadcast.

In addition, Cari Sultanik’s presentation – “Fundamentals of Social Media” – will provide a comprehensive overview of Facebook for business. Other SoMeBizLife 2012 sessions will cover a wide range of topics, including Facebook, Google+, Pinterest, LinkedIn, FourSquare, Twitter, blogging, video, email marketing, social media marketing, social media business development, and creating a social media business.

For more information and to register for the SoMeBizLife 2012 Conference, please click on the following link: http://socialmediabusinesslife.com/register-for-2012-conf....

About FulcrumTech, LLC
Based in Doylestown, PA, FulcrumTech, LLC http://www.fulcrumtech.net is an email-marketing agency that provides strategic guidance to design, develop, and implement comprehensive online marketing programs. Each of FulcrumTech’s client engagements is tailor-made to accurately communicate the marketing message that best reaches the customer base. FulcrumTech was founded in 2004 by Mitch Lapides, a senior interactive-product executive with more than 20 years of experience in strategic planning, marketing, IT management, software product development, and content licensing and product management. For more information about FulcrumTech, visit www.fulcrumtech.net.