After meeting the real estate agent responsible for the open house and explaining the role of home staging, a home stager can then give the agent a sample of his or her expertise. Gould advises stagers to say something like this:
“If I were doing a home staging consultation for this home seller, I might have suggested . . . for this room. This one simple change would really . . . which will make the home much more appealing to prospective buyers.”
Gould explains that providing this kind of helpful advice does not take a lot of time or effort.
“This is a much more effective strategy than falling into the free home staging estimate trap, which is where you go out to do an estimate for a potential client and before you know it, you’ve actually done a free home staging consultation!”
Gould, who founded the Staging Diva Home Staging Business Training Program, says that providing the real estate agent with a free sample also gives the agent an easy way to recommend staging to their client.
“Consider how tough it is for an agent to bring up home staging if they’ve already had the listing for a long time,” says Gould. “You’ve just given them a way to ease into the topic with their clients!”
For additional home staging marketing strategies, home stagers are encouraged to visit the Home Staging Business Report on the Staging Diva website.
About Staging Diva
The creator of the Staging Diva Home Staging Business Training Program, Debra Gould has staged millions of dollars’ worth of real estate, including 7 of her own homes. She is the president of Voice of Possibility Group Inc., which operates a home staging division, SixElements.com, in addition to StagingDiva.com, which has trained over 7,000 home stagers to start and grow their own businesses.
Debra has gained international recognition through features in major media in the US and Canada including: This Old House, HGTV, CNN Money, CBC National News, CBS Radio, Global TV, City TV, The Wall Street Journal, Women’s Day, Reader’s Digest and more.
Debra Gould, The Staging Diva®
Voice of Possibility Group Inc.