Midas Mount and EVS Unveil the SnapFocus at Cine Gear 2012

May 29, 2012 - PRLog -- CULVER CITY, CA - The 2012 Cine Gear Expo will take place in Los Angeles, CA from June 1st to June 3rd at The Studios at Paramount. Midas Mount Camera Support Systems and EVS will be in attendance with  the revolutionary SnapFocus follow focus system. Allowing filmmakers to compose their shots and pull focus at the same time, the SnapFocus makes shooting cinematic images easy with a patent-pending system of levers and cables.

“The SnapFocus empowers independent filmmakers to pull off Hollywood production value on a shoestring budget,” said Brandon David Cole, founder of Midas Mount and director of several independent feature films. “It gives the average filmmaker or videographer the capability of an entire camera crew, letting them focus on the fly and turning them into a cinematic one man band.”

The SnapFocus will be available starting this Wednesday, May 29th only on Kickstarter and only for 30 days starting at $399. The entrepreneur decided to use the Kickstarter platform to avoid selling out control of his product and brand to venture capital interests and chose this week for the release because of the Cine Gear Expo. “Cine Gear is the event where all the real working professionals check out the latest filmmaking gear,” said Cole, “and we are excited to let those filmmakers get a first look at the SnapFocus there.”

EVS in Glendale, CA was the first camera shop and rental house to pick up the Midas Mount Skaterail Slider system over a year ago and the relationship between the two brands has been a good fit. “EVS has been invaluable in terms of lending us credibility and providing feedback from their filmmaker customers about our gear.” Cole states. “And where our motto is ‘By indie filmmakers, for indie filmmakers’ I like to think of EVS as the camera shop and rental house by filmmakers for filmmakers.”

Stop by the EVS booth at Cine Gear (s233) to check out the new SnapFocus by Midas Mount and enter to win a Midas Mount Skaterail Slider. On Friday, the SnapFocus will also be available for filmmakers to demo on the EVS soundstage from 11-5 with a live band, free food and drinks and other filmmaking tools from EVS on display. Filmmaker footage from that event shot with the SnapFocus will be turned into a music video. To order the SnapFocus on Kickstarter, go to http://www.MidasMount.com/SnapFocus.

About Cine Gear
Cine Gear Expo, in its 16th year, is the premier Film, Video, and Digital Media Expo for the entertainment industry. Unique in concept, Cine Gear Expo offers artists and technicians the opportunity to discover the latest technology and techniques, get hands-on training, gain knowledge and skills from industry leaders, obtain the newest equipment, hear breaking industry news and network with peers and industry leaders all within a professional and comfortable studio environment. Nowhere else can this audience find the volume and quality of information available all in one place. To register for Cine Gear 2012 and view their full list of exhibitors, schedule of classes, and seminars visit www.cinegearexpo.com.

About EVS
Since opening its doors over 2 decades ago, EVS has been supplying the creative and professional filmmakers industry with the tools needed for production. The EVS team is comprised of shooters, producers, DP’s, filmmakers, and creative and technical industry professionals. http://www.evsonline.com

About Midas Mount
Located in Culver City, California, Midas Mount Camera Support Systems builds and sells equipment by independent filmmakers, for independent filmmakers. All Midas Mount products are handmade in Los Angeles, California by local craftspeople. http://www.MidasMount.com

SnapFocus Testimonial Video
https://vimeo.com/42432936



Media Contact:
Brandon David Cole
(310) 733-9364