New book explores how to rethink the future of food and agriculture

May 29, 2012 - PRLog -- As international conferences on sustainability have shown their limitations, "We Will Reap What We Sow" is the book to read to find out how the world can find a new kind a leadership and achieve sustainable food security.
"We Will Reap What We Sow" focuses on the human factor. Indeed, our attitude and the way we deal with problems will play an essential role in future decisions. The consequences of these decisions will shape our future world. Success or failure depends on us. The current level of technology, combined with the amazing developments that we can expect in the coming decades, is not the limiting factor. Our ability to act for the common good will determine our fate. This book will be an easy-to-read sequel of Future Harvests that focuses on human nature, behavior, responsibility and leadership. The book will review the interaction between human population and their leaders, with all other aspects that contribute to food production and prosperity of societies.

The true purpose of "We Will Reap What We Sow" is to make the reader think. It addresses the major questions that need to be answered. It discusses the pros and cons of the different points of views. It indicates what the most likely consequences of different scenarios might be. Human nature being as it is, the book also focuses on how to develop positive incentives and reduce the possibility of negative stimuli. "We Will Reap What We Sow" presents a balanced discussion between economic, demographic, behavioral, scientific, philosophical, and moral aspects. It describes how these aspects contribute to build a prosperous future.

"The book cover shows the yin yang symbol made from the seeds of a sunflower. The symbol emphasizes that the future may evolve in one or another direction depending on our actions. What will come in the future will be the result of today's decisions. Taking responsibility for or actions is key. The symbol also illustrates that nothing is completely good or bad, but that we must avoid the temptation of looking for perfect solutions, because they simply do not exist", says Christophe Pelletier.

For additional information:
Christophe Pelletier, President of the Happy Future Group Consulting Ltd, is a futurist and strategist specialized in the areas of food, agriculture, aquaculture and fisheries. The Food Futurist is part of the Happy Future Group Consulting Ltd, based in Vancouver, BC, Canada.
The book is for sale online on the Food Futurist website (http://www.hfgfoodfuturist.com) and on Amazon.com.
Table of contents, preface, front and back covers of We Will Reap What We Sow are available to preview on the Food Futurist website.
A Video trailer about We Will Reap What We Sow is available at https://www.youtube.com/watch?v=V9yu0uAiTdg