Indeed, protecting and preserving a brand’s online reputation is one of the essential marketing steps that Business Insider endorses. According to the article, “Letting your online reputation go unchecked can be a huge mistake—especially if there are unaddressed negative reviews about your business that are ranking well in search engines or gaining a lot of attention on review sites.” Business Insider goes on to say that bad reviews or unwanted Web listings can ultimately cost a small business big time, in terms of lost customers and ultimately lost sales.
Mark Reffert, a Senior Strategist for Reputation Changer, agrees. “In this day and age, the image that a company projects online is more important than ever before,” he says. “That’s especially true with small businesses. If you’re running a small start-up company, you don’t have a decades-long history on which to stake your reputation. Customers will choose to do business with you solely on the basis of what they read about you on the Web. A single bad review or negative piece of publicity can be fatal, especially if it’s the first thing listed in a Google or Yahoo search.”
Reffert says that there are a few basic, DIY steps that any small business can take to preserve their online reputation. “It all starts with monitoring—with simply knowing what people are saying about your company,” he explains.
If regular Google, Yahoo, and Bing searches bring up a “clean” online reputation, Reffert says the small business is in good shape. If there are negative reviews or unwanted listings out there, however, that is when enlisting the services of Reputation Changer may prove vital.
“What a company like Reputation Changer offers to small business owners is the chance to effectively shape the public perception of their company,” he explains. “Right now, your company may be portrayed, on Google, as something less than desirable, but we can change that. Reputation Changer can help to ensure that your business is seen as a brand of choice among consumers. That will spill over into client retention, overall sales, and more.”
Reffert is clear in saying that Reputation Changer cannot repeal, remove, or undo negative posts once they make their way onto the Web. “The biggest mistake that small business owners make is in thinking that negative reviews can be removed somehow, and that responding to them directly can make that happen,” he cautions. Instead of seeking to rebut those unwanted listings, or trying to have them removed from Google, Reffert says the focus should be on simply burying them.
“What we do at Reputation Changer is turn those unwanted listings into non-issues,”
Founded in 2009 by a team of online marketing and sales professionals, Reputation Changer is one of the premier providers of online reputation management. The company works 24/7 to provide comprehensive reputation management strategies to its clients, which have included politicians, public figures, Fortune 500 companies, and more. Reputation Changer owns several media outlets, and is known for its innovation in positive SEO techniques, social media implementation, and other strategies. The company is also unique for the custom, individualized process it takes for every client and every campaign.