Vice President of Operations at AirConditionerOutlet.com explained that the move was designed to help expand the company’s reach into untapped markets, while also enhancing the brand appeal of many of the lines they carry.
While generally the e-commerce operation has been designed at providing low cost air conditioning alternatives, such as ductless air conditioners, it now looks to extend its product line up by introducing higher end brands such as LG, Mitsubishi and Fujitsu. The company has still yet to establish a distributor network for these brands, however; it hopes do so by the end of 2012.
As for its marketing strategy, AirConditionerOutlet.com has successfully positioned itself on major search engines, social media and more, helping to grow value everyday. Since 2009, Air Conditioner Outlet LLC has grown over 250% in revenue
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