The iPad app, free to download, is an 'enhanced presentation' which features 26 full color, multimedia examples of beer design in an easy to follow A to Z format. The presentation also shares knowledge about CEE beer design collected by the agency over the past decade.
According to Douglas Kaufman, Head of Communication for Cocoon Group,
"Central and Eastern European beer is particularly challenging for designers as they need to weigh the diverse needs of beer brands to differentiate against a very clear set of traditional design cues and expectations. Though we didn't want to create a textbook or give away all our secrets, we did want a fun, quick way for designers or people in the beer industry to see how these managing these factors leads to great design and great brands."
The website itself also features a scaled down, browser-friendly version of the presentation and several recent case studies of CEE beer projects developed by Cocoon Group.
Beers of New Europe, A to Z can be found at azbeerbeer.cg-
Cocoon Group is an award-winning international branding agency offering a full selection of branding services; from unparalleled strategic expertise through 2D and 3D design, artwork, mock-ups, pre-press services, and print management. The Cocoon Group network has offices in Prague, Moscow, Bucharest, and The Hague, working for a variety of clients, including the world's leading companies as well as leading regional and local players. Cocoon Group offers clients a new perspective in branding! For more information about CG, please visit their website at www.cg-eu.com.