Step back to this developing nation, where less than 5% of household have fixed line broadband access. What is striking is the number of individuals who have mobile broadband access through the use of mobile phones. Mobile penetration in South Africa is something of an anomaly compared to North American and European markets – over 42% of South Africans use their cell phones as primary means of internet access daily – a striking contrast to its first world peers.
This is where Auto Agent have got it right with their Pickacar.co.za used cars for sale website. The single tap interface has seen mobile usage soar and the user experience unparalleled. Competitors offerings have largely ignored mobile and concentrated on desktop, high speed users only and have missed out on a large percentage of the market.
By focusing on minimal interfaces built for mobile phones, they have perhaps inadvertently stumbled across a winning solution for future platforms – no one could have predicted the runaway success of the iPad and similar tablet devices – these products were tried and failed in the early 2000s. But by focusing on the mobile user experience, they certainly have got it right for tablets too. Though this tablet market is still in its infancy, and whilst tablets offer limited functionality, more and more touch-screen desktops are being brought to market.
Pierre Theron, spokesperson for Auto Agent has this to say about the Pickacar.co.za website: “We know we needed to focus on mobile, as a very large percentage of the population is without fixed line intenet. What we were’nt prepared for, was just how well Pickacar.co.za has been received by both tablet and cell phone users. We are delighted and expect to see a number of copycat interfaces out soon!”