Large retailers such as Depot, REWE, EDEKA and Aral have already incorporated digital elements into their advertising communication at the point of sale and static posters are being replaced by digital systems. The ground breaking advantages of digital media include speed, versatility and the entertainment aspect generated by incorporating dynamic pictures and interactivity. The digital advertising elements can also serve well as sales assistant and entertainment in waiting areas, at tills and counters, in changing rooms and lifts. They enable cross-selling actions with recommendations of items to supplement the product already chosen.
In grocery stores, for example, the use of double-screen scales offers great potential: with customer displays that show the wine to go with the cheese; or the barbecue sauce to go with the steak. The same system enables the salesperson at the operator side of the scale to give additional information, thus strengthening the know-how of the personnel without the need for extra product trainings.
Touch screen solutions in the form of kiosk systems that are used in the store as an additional source of advice are another form of digital sales support that is supported by Online Software and AOpen. This enables customers to find out information independently or sales personnel to incorporate the detailed information into their product advice.
In an increasingly uniform trading landscape it is necessary to create a lasting impression. Interactive in-store marketing turns simple shopping into a seductive shopping experience for the customer, in which the digital media lends the store ambience a refreshingly modern touch.
With the software PRESTIGEenterprise, advertising campaigns can be administered and guided from a central marketing office. The content management system simplifies the integration of printed and digital media, offers countless options for use and ensures clear advertising planning with a positive impact on sales.
AOpen is a major player in the digital signage/narrowcasting industry and supplies its channel with media player hardware and interactive touch systems with integrated PC for use in informative displays, POS, kiosks and DOOH installations. Comprehensive tests of the web-based NET-server solution PRESTIGEenterprise with the Digital Engine media players of AOpen have shown that the hardware and software components work together successfully and represent a professional complete solution for the trade. Both companies are proud to announce the strategic alliance. At present, both products are marketed via international reseller channels.
AOpen, Inc. has more than 15 years of IT hardware manufacturing experience along with keen insights into IT industry trends that help drive the continuous development of high-end IT solutions. As the leading manufacturer of reliable, powerful and green hardware solutions world-wide, combined with the unique small form factor of the specially designed media player called AOpen Digital Engine, AOpen is able to provide an outstanding platform for 24/7 operability in applied computing. The range of players, from low-end to high-end with fan or fanless, are designed for excellence: from basic bare systems to state-of-the-
For more information visit www.aopen.com