CM3 On Facebook App Store Launches Amid Mobile Revenue Worries

May 29, 2012 - PRLog -- CM3 a sales and marketing company are interested in Facebooks latest development. The app store will see many people buy apps from it and use them on a daily basis. Here at CM3 we cannot wait to try out the app store.The company said the App Center will become the "new, central place to find great apps like Draw Something" and other titles. Developers will have the ability to charge a fee for apps sold in the store in the near future, Facebook said. The announcement came as Facebook admitted growth in mobile use could hurt future advertising revenue.

Ahead of its initial public offering, Facebook told potential investors in a statement: "If users increasingly access Facebook mobile products as a substitute for access through personal computers, and if we are unable to successfully implement monetisation strategies for our mobile users, or if we incur excessive expenses in this effort, our financial performance and ability to grow revenue would be negatively affected."

The App Center is expected to be rolled out globally in "the coming weeks", said Facebook's Aaron Brady in a post on the network's developer blog."All developers should start preparing today to make sure their app is included for the launch," he wrote. However, Mr Brady said the store was not designed to compete head-on with the likes of Apple's App Store and Google Play. The director at CM3 said “The app store will be interesting since its going to compete with Google play and Apples App Store. Within the next coming weeks it will be clear what the full intentions of that Facebook App Store are.”
"The App Center is designed to grow mobile apps that use Facebook - whether they're on iOS, Android or the mobile web," he wrote. "From the mobile App Center, users can browse apps that are compatible with their device, and if a mobile app requires installation, they will be sent to download the app from the App Store or Google Play." Only apps which make use of Facebook's log-in system Connect are eligible to be included in the store. A source at CM3 stated “ The App Center is not only going to be a place where to buy apps but a place which helps grow and develop.”
10/05/2012
www.bbc.co.uk