AFRICA’S BIG SEVEN FOOD AND BEVERAGE TRADE EXHIBITION
Age of Intelligence at Africa’s Big Seven 2012
Never in our lifetime has the economic future been more uncertain, says global scenario planner Clem Sunter. “We are seeing low economic growth and hard times for everyone, and companies have to compete much harder to get business in the current climate. But companies with Intelligent Strategies will be able to grow – both their market share and earnings.”
“After the First Age of agriculture came the Second Age of tools and machines, followed by the Third Age of information and knowledge,” continues Sunter. “We’re moving from there into the Age of Intelligence. We now face challenges of much higher complexity, demanding a huge leap in the quality of training, skills, creativity, and all-round intelligence. Nations that understand this will do better through the hard times.”
“Companies that apply their intelligence to innovation in creating new products, offering value for money and customer service will continue to grow and flourish. People with versatile skills and flexibility of mind will make a good living. Unintelligent companies and individuals that cannot adapt will limit their chances of success, or fail outright.”
Most Opportunities in the Food Service Sector
“I agree with Clem; competition has never been tougher, especially for the foodservice sector,” comments John Thomson, organiser of Africa’s Big Seven (AB7) food and beverage trade exhibition. But Thomson is quick to focus on the opportunities behind the “hard times”, particularly in the foodservice sector.
“With over 3 000 products in more than 400 categories on show, AB7 offers companies in the foodservice sector countless opportunities for business deals; it’s all about innovation and variety,” says Thomson.
Ready-to-Eat Treats from Iran
One exhibitor leading the innovation trend is Zarfam Tehran which became the first producer in Iran to introduce pre-cooked, frozen and ready-to-use foods. It offers a wide range of products including chicken wings, chicken schnitzel, breaded mushrooms, falafel, chicken fillets, barbecue chicken, vegetables, breaded shrimp, beef, chicken and mushroom nuggets, onion rings and kebabs.
Tipping the Scales for 40 Years
Back after an absence of almost 10 years and celebrating its 40th anniversary, Adam Equipment will be exhibiting its new Warrior range of precision balances and scales. Seven models offer capacities from 8kg to 150kg, and increments from 0.5g to 10g. Warrior scales can measure in grams, kilograms, pounds, ounces, pounds/ounces and Newtons. They also offer multiple-language text printing capabilities including English, German, French and Spanish.
“Our scales are made from solid 304-grade stainless steel and are dust-proof and waterproof,”
An African Ice Age from Ice Group
Polish ice-cream machine manufacturer Ice Group is showcasing its value-added offerings at AB7 this year, and also expanding into the continent. “We are hoping to make our presence felt in Africa,” says Export Specialist Ewa Bernacka.
Ice Group is known for its innovation and exports machines to the European Union, Asian and Far East countries, the USA and Australia.
AB7 – The Facts
To learn more about AB7, view the 2011 expo video on YouTube – simply go to www.youtube.com and in the top search window type ‘Africa’s Big Seven 2011’.
The show organisers offer a unique, easy-to-use, internet-based business matchmaking programme which enables exhibitors and visitors to pre-profile, pre-select and pre-schedule meetings for all three days of the shows. Visitors can also preview product profiles and pre-register at www.exhibitionsafrica.com.
For more information on Africa’s Big Seven contact Lineke van der Brugghen at Exhibition Management Services. Tel: +27 11 783 7250. email@example.com
Photo Caption: Scenario guru Clem Sunter.
Date Issued: 28 May 2012
Contact Persons: Catherine Larkin
Postal Address: P O Box 44945, Linden, 2104, South Africa