This move of the company is in relation to recent findings showing that online sales have been steadily growing, as well as the corresponding claims by experts that retailers must seriously consider using virtual schemes in order to make more sales in the long run.
In the latest Online Retail Sales Index released by National Australia Bank (NAB), it was shown that online sales for the year 2012 (ending in April 2012), has grown at a considerable rate – with the sector having a growth rate of around 15% or a total value of $11.1 Billion for the year.
The NAB sales index also showed that 73% of online sales are being enjoyed by domestic retailers, while sales from international online companies have likewise been gaining ground, with a respective increase of 13%.
According to NAB, most of the sales made by online retailers are from those belonging in the 30s and 40s age bracket. This is in relation to studies showing that buyers under their 30s usually opt to make their purchases from international retailers instead.
The report further showed that metropolitan residents take up around 72% of the total online purchases made for the year. But, in another note, the report also showed that since 2011, regional spending has been gaining more compared to metropolitan spending.
Among the different parts of the country, Western Australia was found with the highest growth rate of 32%, which is the twice the national average.
According to business experts and analysts, these figures are reflective of the changing business environment, consumer preferences – and the need for retailers to adapt accordingly, with the use of online tools and different multi-channel business approaches.
This view is shared by Clint Maher, Director of Operations of Oracle Digital. Maher says, “With the ever-changing business climate and the constant changes that takes place in consumer spending – retailers must seriously consider using online procedures in order to adapt to them accordingly. After all, not only does it provide a wider market, but it will also provide more options for a business as well.”
In another note, Maher explains that having just a plain website will not be enough for an online endeavour to be successful. He says, “If you want to succeed using the online approach, you must make use of the proper SEO techniques. Why? Because without SEO, you will not be able to efficiently spread your message across, regardless of how good your site looks, or how excellent your products may be.”
Indeed, if one wants to take advantage of the seeming indispensability of the online platform, using the right online strategies and procedures must be undertaken. Oracle Digital can provide this assistance.
Oracle Digital is the leading SEO provider for clients from Adelaide, Brisbane, Melbourne, Perth, Sydney and other parts of the country. For more information about the company and its services, please call 1300 899 851 or visit http://www.oracledigital.com.au.