The new service helps multinational corporations compare comments and complaints across markets and helps these corporations deliver a superior level of customer service.
Repustate realizes there are people in this world whose first language is not English, and is one of a only a few companies that can serve its customers better by offering analytics in more than one language. The expanded service was launched on May 4th, and is already being used by several Repustate clients.
“The new service appeals to a broader customer base. We’ve noticed that more than 50 per cent of our customers are outside North America. We want to keep expanding internationally and Repustate’s goal is to add more languages, with Arabic being the next one,” says co-founder Martin Ostrovsky.
Repustate specializes in the processing of web and social media content. With an open and free API, the company provides social media marketers and researchers with the tools they need to analyze and extract key insights from social media all over the web and create effective marketing strategies based on their findings.
The company has developed semantic and sentiment tagging in multiple languages and categorizes social media data into questions, complains and compliments, so clients will know who to respond to and how to respond.
Ostrovsky says, “Our solution can help customers in all sorts of industries across the globe. With our new services, they can address the needs of all their clients no matter where they are.”