The event was held May 9 and provided a unique opportunity for Sotheby’s International Realty marketing professionals from 34 firms worldwide to network, share best practices and hear from the Google/YouTube team on industry insights and YouTube best practices.
“This meeting provided a great value to our company,” said Green. “We learned so much about the power of video in our industry and how we can best capitalize on it, Google’s pay-per-click marketing, as well as the unique and powerful ways the Sotheby’s International Realty brand is working with the Google and YouTube teams to promote the extraordinary properties we at Premier Sotheby’s International Realty represent, in addition to those from our worldwide network.”
Premier Sotheby’s International Realty, which has offices in Marco Island, Bonita Springs, Sanibel, Captiva, Clearwater, Lakewood Ranch, Sarasota, Longboat Key and Venice, with headquarters in Naples, Florida offers exclusive Sotheby’s International Realty marketing, advertising and referral services designed to attract well-qualified buyers to the company’s property listings. In addition, the company and its clients benefit from an association with the Sotheby’s auction house, which promotes real estate referral opportunities with auction house clientele.
As a Sotheby’s International Realty affiliate, the company also has the unique ability to refer its real estate clientele to the auction house for jewelry, art, unique furniture and collectible appraisal services. Property listings from Premier Sotheby’s International Realty also are marketed on the sothebysrealty.com global website, as well as on the firm’s local website, premiersothebysrealty.com.
“This meeting not only was the first of its kind for the Sotheby’s International Realty brand but for the Google Real Estate team as well,” said Green. “Their team has never before held this kind of unique day of learning for one of its clients. The meeting not only was a very effective tool for our network to gain critical insights into the role of video in today’s market but also how our organizations are working together in innovate ways. The response to the meeting was overwhelmingly positive and saw attendees from locations as diverse as Moscow and the Bahamas.”
About Premier Sotheby's International Realty
Premier Sotheby’s International Realty is the leading luxury real estate brokerage firm in Southwest Florida that provides exceptional service, market knowledge and value to its clients looking to buy or sell a home or condominium in the luxury real estate market. Led by real estate veteran Judy Green, the firm has more than 450 sales associates and 18 offices strategically located in Marco Island, Bonita Springs, Sanibel, Captiva, Clearwater, Lakewood Ranch, Sarasota, Longboat Key and Venice, with headquarters in Naples, Florida. Premier Sotheby’s International Realty is a division of The Lutgert Companies, which has operated in Southwest Florida since 1964. The Lutgert Companies also owns Lutgert Title, Lutgert Insurance and Premier Commercial. For more information, visit www.premiersothebysrealty.com.
About Sotheby's International Realty Affiliates, Inc.
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system by Realogy’s subsidiary, Sotheby’s International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit www.sothebysrealty.com.