It’s time to take off on a circus adventure with DreamWorks Animation’s Madagascar 3: Europe's Most Wanted this June. Zoop by Titan! Launches Madagascar film inspired watches across India
Bangalore, May 28, 2012: ZOOP, the children’s brand of watches from Titan, has launched the Madagascar 3 collection inspired by the popular characters in the new DreamWorks Animation SKG, Inc (Nasdaq: DWA) feature, Madagascar 3: Europe's Most Wanted. The collection comprises 20 watches for young boys and girls, inspired by Alex, Marty, Melman, Gloria, the Penguins and the Monkeys.
Speaking about the collection, Mr. Somprabh Singh, Senior Manager Marketing, Titan, said, “The Madagascar movie franchise is very popular among children across all age groups. All the characters in Madagascar 3: Europe's Most Wanted are very lively, adventurous and lovable in nature. The collection from ZOOP personifies the adventurous and funny personas of these characters, giving kids a chance to carry their favorite character with them at all times.”
The watches come in a variety of bright colors such as eclectic blue, red and pink, and are priced attractively between Rs 395 and Rs 695. The dials are inspired by various facets of the characters while the straps come in appealing colors made of non‐abrasive material, marked by the quality hallmark of Titan, the leader in the Indian watch industry. With this collection, girls and boys can now strap up Alex the Lion, Marty the Zebra, Melman the Giraffe and Gloria the Hippo onto their wrists as constant companions! The Madagascar 3: Europe's Most Wanted character‐inspired watches are available in all World of Titan outlets, key multi‐brand outlets and large format stores across the country.
The deal was put together by DreamWorks Animation’s licensing agent in India Dream Theatre Pvt. Ltd. The previous collections launched by Titan Zoop in association with DreamWorks Animation include the Puss in Boots and Shrek collections. Jiggy George, CEO and Founder, Dream Theatre, said, “We are delighted to work with Titan, the leader for watches in India and look forward to a stunning range of watches that engage, entertain and connect with audiences”
‘ZOOP’ from Titan is a range of cool and vibrant watches that stand for fun and youthfulness. Each watch from ZOOP’s wide array of collection is uniquely designed to cater to a child’s desire to be trendy yet stylish and is in line with the brand’s unique positioning of “Be Cool”. The collection is also an iconic facet to bring alive brand Titan’s new philosophy of “Be More”. This new range of watches not only addresses a child’s desire to own a watch, but also fulfills the requirements of large gifting segment.
Each ZOOP watch undergoes stringent quality tests to ensure that no part of the watch can cause harm to the child’s sensitive skin. The straps used are non‐abrasive, supple, long lasting polyurethane while the colors used are certified non‐carcinogenic. The back cover, in contact with the skin, is stainless steel that is non‐allergic and corrosion resistance. All ZOOP watches undergo “harsh conditions tests “ like shock resistance, water resistance, UV and drop tests so that the ZOOP watch becomes an ideal companion to your child in a day of his young life.
About Titan Industries Limited
Titan Industries Limited, a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO) commenced operations in 1987 under the name Titan Watches Limited. In 1994, Titan Industries diversified into Jewellery and more recently into Prescription Eyewear with Titan Eye+. Today, Titan Industries is India’s leading producer and retailer of watches and jewellery, and is credited with changing the face of the Indian watch as well as the jewelry industry. The watch division has a domestic market share of over 70% of the organized market. Titan Industries reported a turnover of Rs. 6520.89 crores for the year 2010 ‐11. As a full range producer‐marketer, Titan Industries offers the Indian and International customer a very large range of products to suit various consumer preferences. Its products are recognized for innovation in design, quality and reliability.
About DreamWorks Animation SKG
DreamWorks Animation creates high‐quality entertainment, including CG animated feature films, television specials and series, live entertainment properties and online virtual worlds, meant for audiences around the world. The Company has world‐class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. DreamWorks Animation has been named one of the "100 Best Companies to Work For" by FORTUNE® Magazine for three consecutive years. In 2011, DreamWorks Animation ranks #10 on the list. All of DreamWorks Animation's feature films are now being produced in 3D. The Company has theatrically released a total of 23 animated feature films, including the franchise properties of Shrek, Madagascar, Kung Fu Panda and How to Train Your Dragon.
About Dream Theatre
Dream Theatre is an Entertainment Company that uses the power of licensing to build new brands and represent top international companies on syndication and licensing in the pre‐school, kids and youth space. Dream Theatre is DreamWorks Animation’s licensing agent for merchandising rights in India.
Dream Theatre and DreamWorks Animation are separately owned, non-affiliated entities.
For more information, please contact:
Priyanka Serrao, Rediffusion/