During his presentation, entitled ‘Energy PR – taking on the digital challenge’, Bill will be addressing the shift in the media landscape towards increasingly diverse digital channels and how the energy industry is responding to the transition, as well as exploring what the future holds. It forms part of a wider session entitled ‘Winning the PR Battle,’ part of the ‘Strategies for the European Power Sector’ conference track.
As a highly-experienced and respected PR professional, Bill has helped energy clients from across the industry throughout his distinguished career. He is passionate about digital PR and believes that there are a number of important opportunities that the energy industry should be looking to harness.
“I am delighted to be speaking at such a prestigious event and look forward to meeting the best and brightest the power generation industry has to offer,” said Bill. “Companies operating in this competitive and unpredictable industry must react quickly to breaking news and must stand out with engaging messaging that inspires interaction and debate. Digital PR makes this possible in a way that was unthinkable a decade ago and I hope to outline how any company, big or small, can benefit from communicating through the medium.”
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About Aspectus PR
Aspectus PR is a global communications and PR agency focusing on Financial Services, Energy, Engineering and B2B Technology and Events. As an integrated mainstream and digital communications agency, Aspectus PR provides targeted, intelligent, strategic and creative media campaigns that push all the right buttons with all the right people. For more information please go to: http://www.aspectuspr.com
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