Ready for something new? A “refreshing change?” Try a new “Corona Light!" The famous beer company has ads playing now that positions the Mexican import as a "refreshing change" from what the brand is calling "all-too-familiar"
Check out the new ads, one of which stars Damian Daly, an actor and comedian from Los Angeles. Damian plays “Mark” in the online “hit” commercial now playing on ESPN and other channels, and can also be viewed on YouTube called, “Mark” Corona Light Commercial, at http://www.youtube.com/
Check out this website and VOTE for “MARK.”
"We are trying to get the domestic light drinker to think about his choice and trade up to a Corona Light," said Jim Sabia, exec VP-marketing for Crown Imports, who previewed to Ad Age the importer's 2012 marketing plans for its brands, including Corona Extra, Modelo Especial and Tsingtao.
In the popular running ad it shows Damian trudging through consecutive days with the same routine: "Eat, work, post, text, bowling, bar, beer, sleep..." Things change when he drink’s Corona Light and his nights suddenly fill up with exciting events such as costume parties, salsa dancing, and crowd-surfing!
You may very well recognize Damian from numerous commercials such as ESPN Monday Night Football, McDonald’s, and Kia Spectra Gas, as well as, from TV, films and comedy venue’s around town. His new "Sony" commercial which he's filming this week, will be airing soon, so keep an eye out for it as it will be an exciting spot!
Damian has been seen in the highly acclaimed TV show “90210” on the CW where he played a theatrical student in the episode “How Much Is That Liam InThe Window?” He was also recently seen in the indie film "How To Make Love To A Woman", which was featured at Comic-Con last year in San Diego. Other work includes Arrested Development, as well as, the well-known feature film, "Bratz".
A great comedian, Damian has been a guest at the famous LA Improv, The Second City, Upright Citizens Brigade Theatre, as well as, many other forums around Los Angeles.
So, grab a Corona Light and vote several times for “Mark.” You’ll be glad you did!!!
(You can read more about Damian Daly in IMDB, on Facebook and on Twitter).