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Oneindia.in Partners AdIQuity for Mobile Monetization

Oneindia.in, one of India’s largest online portal, integrates with Adiquity platform to monetize its global mobile inventory

PRLog - May 28, 2012 - BANGALORE, India -- Bangalore - 28 May 2012: AdIQuity, a leader in mobile ads optimization, and Oneindia.in, India’s number one language portal, announced today that Oneindia.in has selected AdIQuity Plus to monetize and manage its global mobile inventory.

Adiquity Plus helps premium publishers better manage and monetize their mobile properties including mobile apps and sites. The solution is a combination of Mobile Ad server, Ad optimization, RTB Exchange and Ad Network Mediation that helps premium mobile publishers implement sophisticated mobile monetization strategies. The full functionality Mobile Ad server with campaign creation, targeting and reporting functionalities allows premium publishers to onboard their direct advertiser/agency relationships to serve campaigns on its properties. Adiquity RTB Exchange lets premium publishers create a mini marketplace, and sell their mobile traffic to DSPs (Demand Side Platforms), Ad Networks, Direct Advertisers and Agencies. Publishers can onboard a range of campaigns including text, banner, ad tags and Rich media.

Further, Adiquity Ad Quality Control tools allow premium publishers to filter ads that do not comply with their content guidelines.

Oneindia.in’s mobile properties span across categories like Cricket, Lifestyle, Travel, Health, Auto and more. Its quality content is consumed by a large global user base within and outside India. Adiquity mobile ad server enables Oneindia.in to create targeted campaigns for its premium direct advertisers while providing rich advertiser insights through intuitive reports. The cross-sell campaign feature further provides the opportunity to drive user engagement. The globally aggregated and optimized Adiquity ads is helping Oneindia.in serve relevant advertisements to users coming from 80+ countries per day.

“Oneindia.in is India’s premium online portal with a global user base. We were looking at a one stop solution that would allow us to better serve our Premium direct advertisers in India as well monetize a very diverse global user base with ease. Adiquity Plus is helping us do that very effectively.”  
- Sriram Hebbar, CEO – Oneindia.in

“We are extremely excited to partner with Oneindia.in, and help them better manage and monetize their Premium Mobile properties.”  – Anurag Dod, CEO – Adiquity Mobile Ads.

About Adiquity: Adiquity (www.adiquity.com) is a Global Mobile Ads platform that enables mobile publishers (mobile site owners, app developers, app stores, telcos etc.) better manage and monetize their mobile properties. Adiquity generates 14 Billion mobile impressions/month across 3000+ publishers in 220+ countries. Adiquity is based in Bangalore, India.

About OneIndia.in: Oneindia.in (www.oneindia.in) is a leading Indian Internet portal in English and Indian languages. It was launched in the year 2006, and has gained traction from the domestic & NRI community. Oneindia.in has various verticals - cricket, lifestyle, automobile, gadgets and classifieds.  Oneindia.in is available in hindi, tamil, telugu, kannada and malayalam

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Location:Bangalore - Karnataka - India
Tags:mobile ads, mobile advertising, mobile monetization, Adiquity, oneindia
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