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Continent Hotels & Resorts Changes Identity by Acquiring with Four New Brands

Continent Hotels & Resorts Ltd. today announced it will acquire Ramses Progressio Planungs GmbH. (Germany) to develop new two “Light Franchise” brands.

May 27, 2012 - PRLog -- Continent Hotels & Resorts Ltd. today announced it will acquire Ramses Progressio Planungs GmbH. (Germany) to develop new two “Light Franchise” brands.named “Urban Hotel Collection” and “Swiss Inns” and enters into an exclusive agreement with G Charlton Hotels & Resorts Management Ltd. (Malaysia) to represent Globally Franchise Sales of existing G Charlton Brand. Lately Continent Hotels & Resorts Ltd. also announced the development of new Turkish “100% pure franchise Ancyra Inns & Hotels” brand.

By developing all total five brands includes its own Continent Hotels brand, the company slightly changes the identity to “Continent Worldwide Hospitality brand franchiser” from “Continent Hotels & Resorts Ltd.” and now has in its portfolio mid scale to comfortable extended-stay suites and affordable focused-service hotels and one affordable "consortia" membership brand.

“G Charlton reflects the culture and history of their extraordinary locations and provides guests the exceptional environment and the personalized attention of true hospitality service that creates a singular experience” says Mr. James Ravi – President and CEO of the company and add “by the joining Continent Worldwide family of brands; we are keen to develop hotels and resorts in Asia and Europe continents”

“Ancyra Inns & Hotels and Urban Collection Hotels are new owner friendly hotel brands with unbeatable fee structures” said Mr. Zagikyan – Managing Director of Continent Worldwide and added “Already one new development agreement signed for Ancyra Brand in Bangladesh and for Urban Collection will be signed very shortly in Indonesia.”

Mr. Zagikyan also gave some hints with following words “We are very keen to introduce our brands all over the world. We are having negotiations with well known Indian Hospitality Company to re brand their current hotels to our mid scale hotel brands and with this strong partnership we will be presented in South East Asia and India more than 120 cities with all our five brands. We also recently entered into Master License and representative agreement with the Cubarama Srl. under the guidance of Mr. Piero de Marchi to develop Hotels and Resorts in Latin America.”

Mr. Abrar Faisal; previous Regional Director of Bangladesh who recently promoted to the position of Vise President of Franchise Developments – South Asia “ We have just in Bangladesh six Continent, one Ancyra branded developments and five G Charlton, two Ancyra and one more Continent development agreements are in negotiation stage and we believe very soon we will announce those new developments” and added “ Continent Worldwide; fill the gap in Asian market with its unique brands available for every segments and flexible fee structure. Owners prefer our brands because we do not charge cosmic entrance and continuous fees and we do support our developments in every step through our Regional Offices, I believe we will have lot more hotels who want to re brand their properties to our brands during this year.”

Continent Worldwide offers individual consumers and business-to-business customers a broad suite of hospitality products and services across various accommodation alternatives and price ranges through its premier portfolio of brands.

Continent Worldwide is a full service hotel Management and Franchiser Company that provides expert Management and consulting services of premier properties for owners and asset managers. Headquarter is in Istanbul, Turkey and representative offices in Russia, Lithuania, Italy, Egypt, Latin America, Bangladesh, India, Vietnam, Thailand, Malaysia and Indonesia.

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Source:Continent worldwide
Phone:+90 (216) 361 21 09
Location:Istanbul - Istanbul - Turkey
Industry:Tourism, Travel
Tags:Hotels, Franchise, Management, Continent, Brand
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