IPMI Magazine (http://www.ipmimagazine.com), working closely with their friends at The Marketing Campaign Company (http://www.themarketingcampaigncompany.co.uk), took an exhibition space at the front of the hall, adjacent to the entrance. This gave us great access to delegates entering and leaving the event.
From here we were able to send a strong IPMI Magazine message focussed on the depth of quality information on the site for corporate buyers interested gaining a greater understanding of international private medical insurance and related markets.
The event saw a good representation from the international private medical fraternity including: International Private Medical Insurance Magazine, Aetna International, AXA PPP International, AVIVA International, Generali, IntegraGlobal, BUPA International and CIGNA International. No doubt next year we’ll see them again along with several others in this sector.
The Marketing Campaign Company gathered a number of comments from delegates and exhibitors; here are a few comments from those that attended:
"The Totally Expat show was great for Integra Global. As an international private medical insurance provider, the delegate profile was perfect for us - senior HR individuals from top brands looking to buy the best healthcare protection for their expatriate colleagues."
"As a global healthcare leader, we are committed to putting the people who use our services at the centre of everything we do. Events such as Totally Expat are an excellent platform to interact with key individuals and demonstrate our commitment to wellbeing." Nic Brown - Head of Sales and Account Management, Aetna International (www.aetnainternational.com/
“The new venue was much appreciated by exhibitors and corporate delegates. We certainly had a good mix of visitors to the ATLAS stand, those who were looking for us and those who simply stopped by." Malcolm Johnson - Business Development Consultant, Atlas Assignment Manager Software (www.Atlas-expat.com)
“This was my first time attending the show, and I was truly delighted with the result – plenty of friendly faces with inspiring ideas. Definitely an event to book in the calendar again!” Douglas Sehsuvaroglu - Remote Medical Support (www.remotemedicalsupport.com)
“The event was a great opportunity to meet with senior HR personnel and network specifically with global organisations that wish to look after the health and security of their expatriate employees. It provided considerable contacts and time to discuss with various orgnaisations the concerns they face when managing expatriate staff who were pleasantly surprised to learn about our pre-medical screening and global travel risk management services. We will be definitely coming back and see the Totally Expat show as a great avenue for brand recognition for a specific target audience.” Dave White – Director of Sales & Marketing, Healix Group (www.healix.com)
The great event will undoubtedly continue to go from strength to strength. Its sister exhibition is already arranged for Chicago (http://totallyexpat.com/
About iPMI Magazine
International Private Medical Insurance Magazine is the ultimate online platform serving worldwide expat, corporate, health and travel insurance markets. IPMI Magazine is an internet based news service for worldwide healthcare professionals, who need to understand the impacts of healthcare and insurance policy, regulatory and legislative developments. IPMI Magazine is the industry voice of the international travel, health, expat, assistance and private medical insurance market.
Combined with in depth health insurance industry analysis, best-in-class health insurance industry data, and exclusive, C-Suite Executive health insurance interviews and round tables, IPMI Magazine bridges an information gap between healthcare payor, provider and patient. Written by the private medical insurance industry, for the private medical insurance industry, IPMIM is supported and designed by leading international private medical insurance companies and service providers.
About The Marketing Campaign Company
The Marketing Campaign Company is a niche marketing agency operating the in the general and health insurance markets – including the international private medical insurance market. Our services extend to helping clients develop strategies and plans to take their business forward, brand enhancement programmes utilising the press, digital media advice & execution, customer research and creative development.
Total Success @ the Totally Expat Show, London 2012!
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Copyright 2012 All Rights Reserved International Private Medical Insurance Magazine
Media Contact: James Simpson http://www.themarketingcampaigncompany.co.uk