• Company extends unique car insurance offers and proves the reliability of its high level Quality of Service
• Company unveils Road Safety Drive and becomes more corporate responsible with the campaign
In a move that reinforces its commitment in the region, AXA Gulf – one of the largest non-life international insurers in the Middle East – has announced a one-hour guaranteed roadside assistance service , in case of an emergency or breakdown, for all subscribers.
The company has also unveiled a Road Safety campaign on radio to educate UAE drivers on the importance of safe driving, tips on how to handle emergencies while on the road and hints on becoming environmental friendly when driving. The radio campaign is aimed at reaching out and engaging maximum number of people across the UAE and spread the importance of road safety.
The launch of the guaranteed roadside assistance and road safety drive is part of AXA’s Spring 2012 Campaign, which runs till June 30, 2012, offering a host of unmatched benefits on motor insurance to customers and at no additional cost.
As part of the new AXA guarantee, if the roadside assistance fails to reach the breakdown site within an hour of request (in the surb areas of Dubai and Abu Dhabi), AXA will pay the customer AED 150. The new added value is another proof of AXA taking care of its customers and ensuring it always provides the best service . It is the first service guarantee on the market done by an insurance company with a money compensation.
Mr Jérôme Droesch, CEO of AXA Gulf, said: “Customers are more and more looking for value for money deals. We show our customers that we can stay one of the most competitive insurer on the market and still increase our outstanding quality of service at no additional cost. Hence, we are offering the one-hour guaranteed assistance with a compensation clause. Our strategy is to get closer to our customers and to be available whenever they need us – everywhere!”
According to official statistics, road accidents have been one of the major causes of death across the UAE, caused mainly by over speeding, jay walking and failing to wear a seatbelt.
“The Road Safety campaign is part of our larger goal of promoting safety through education. Many road deaths and injuries can be avoided if people simply applies the basic safety rules such as driving within the speed limits, adhering to pedestrian rules or wearing seat belts. To help get this message across, we conceptualized the radio campaign to reach out to a larger mass,” added Mr Droesch.
In a concurrent promotion, customers taking up AXA motor insurance before June 30 have been offered up to three months car insurance absolutely free. While all new subscribers are entitled for two months’ insurance free automatically, the third month’s fee will be waived off if the customer signs up for AXA Home Insurance.
He added: “Home Insurance has become increasingly vital amidst the various incidents reported off late. More and more people are looking to insure their homes and our added feature is aimed at encouraging more people to go for the same and ensure peace of mind. Remember that home insurance can start as less as 1aed per day”
In the past few years, AXA Gulf has demonstrated its commitment to being available, reliable and attentive. AXA Gulf massively invested in state-of-the-
Thanks to these investments, AXA Gulf now provides a unique range of contact points for its customers: brokers, Internet, walk-in branches, mall shops and the telephone. The company also achieved double-digit growth in 2011 offering the entire gamut of insurance solutions – medical, motor, SME, large risks etc.
About AXA in the Gulf
With a workforce of over 700 employees, 12 offices region-wide, more than 500,000 customers and 2011 gross written premium of over US$ 510 million, AXA is the largest international non-life player in the GCC offering a wide range of insurance products and services for corporate and individual customers. AXA Gulf was recently awarded Insurer of the Year 2011 at the MENA Insurance Awards, Best Medical Insurer of the Year 2011 at the Insurex Conference and Best Motor Insurance provider at the latest Car Middle East Awards.
About AXA Group
The AXA Group is a worldwide leader in insurance and asset management serving 101 million clients. For full year 2011, IFRS
revenues amounted to Euro 86.1 billion and IFRS underlying earnings to Euro 3.9 billion. AXA had Euro 1,079 billion in assets undermanagement as of December 31, 2011.
For additional information, please contact:
Alexis de Beauregard
AXA Gulf Marketing,
Tel: +971 4 4453850