Apparel and Nutrition Companies Launch Joint Venture for Sun Safety Awareness

May 24, 2012 - PRLog -- Scottsdale, Arizona – Officially announced today, May 24, 2012, Solar Eclipse Sun Protective Clothing (SE) and Applied Health Solutions (AHS) have entered into a joint venture to promote sun safety and health awareness for the general public.  

This announcement has been purposefully timed for kick-off with "Don't Fry Day" (May 25, 2012), designated by the National Council on Skin Cancer Prevention (NCSCP) as a public day of sun health awareness and personal sun safety.  

The educational purpose of “Don’t Fry Day” coincides with the combined efforts and determined goals of Solar Eclipse and Applied Health Solutions to educate and provide sun protective products for the public, while promoting sun safety and health.  

Bill Evans, President of Applied Health Solutions:

“Solar Eclipse and Applied Health have started this joint project with a lot in common.  Both are located in Scottsdale, Arizona and in business since 1995 (SE) and 1997 (AHS).  However, the truly unifying interest and what brought these two companies together was the common heart-ache they share.  

Mary-Kay McCormick, President of Solar Eclipse:

“The owners of Solar Eclipse and Applied Health have personally lost loved-ones to melanoma.  Melanoma and other skin cancers are tender subjects for all involved, but the painful realities have energized our common purpose of teaching the public about sun health and sun protection.  We hope others can avoid the painful heartache of losing loved-ones way too early, due to such horrific skin diseases.

“Though, sun protection is important all year long, this time of year is particularly crucial, as many winter-weary sun seekers begin to hit the beaches, lakes, mountains - anything outdoors.”

About Applied Health and Solar Eclipse sun safety products:

Besides educational material, Applied Health has now added the available Solar Eclipse clothing items to the Applied Health website, and will soon be adding the children’s items, as well.  Watch for that announcement, because the youngest among us, who do not yet know the dangers of too much sun exposure, are especially vulnerable.

Bill Evans says, "Applied Health will continue to add qualified sun-protective clothing and other items, once they have passed the rigorous testing required to be approved for sale.  As inhabitants of the Southwest desert, and personally, as an avid outdoor enthusiast, we have ample opportunity to stress new products to find the points of failure.  In addition, our intimate perspective on the potential realities that can occur from repeated overexposure helps drive us to develop better techniques and products for protection.

"It is crucial that every individual takes personal responsibility and a proactive stance to protect themselves from the harsh results of too much sun exposure.  Without a proactive stance, the most challenging result may be skin cancer.  At the very least, and at an early age, overexposed skin will soon show the weathered signs of premature aging.

"Not only do we (AHS; SE) want to inform people about the dangers of too much sun exposure, we must also provide products that offer reliable sun-protection.  By doing so, everyone can be outdoors - enjoying nature, with confidence - knowing they are practicing sun-safe habits."

Bill reminds everyone to watch for future tips and techniques from Applied Health and Solar Eclipse to help you improve your sun safety habits, helping save your skin (and your eyes) from harmful overindulgence to UVA/UVB exposure.  In support of the NCSCP’s  “Don’t Fry Day”, we are  recommending SunSmart Waterproof Invisible Zinc Oxide Sunscreen, with a price savings to get everyone off to a good start for their sun safe summer vacations.

For further information on common-sense practices to help protect yourself, and your family,  including a Free, downloadable, PDF tip-sheet on sun safety (courtesy of the FDA), please visit us at http://www.appliedhealth.com to learn more.