Heating and Cooling Contractor in Ocala, FL, Hires Online Marketing Firm for Better Web Presence

May 24, 2012 - PRLog -- One Hour Air Conditioning & Heating

Phone: (800) 914-4352

Address: 2441 SW 57th Ave, Suite #103, Ocala, FL 34474

Web site: http://heating-cooling-ocala.fl-biz.com



Homeowners in Ocala who need heating and air conditioning service will soon have an easier time locating a professional HVAC contractor via an online search. Through a new partnership with local online marketing firm Prospect Genius, locally owned business One Hour Air Conditioning & Heating hopes to make its heating and cooling services more prominent online. The move is intended to help prospective customers find One Hour Air Conditioning & Heating’s service offerings and contact information online with ease.

Approximately 47% of American adult Internet users rely primarily on the Internet for information about local businesses, according to a December 2011 survey conducted by the Pew Internet & American Life Project. Thus without a visible and accessible Web site, a small business like One Hour Air Conditioning & Heating might miss out on almost half of the prospective customers in its area who are in need of the services it offers. By beefing up its Web presence, One Hour Air Conditioning & Heating is reaching out to those Internet-savvy consumers who might not learn about the business through another medium.

Prospect Genius focuses on search engine optimization (SEO) tactics as a means of marketing small businesses in their local area. One main goal is to improve the business’s Web site’s search engine ranking, helping the site to appear higher on a related search results page. Going forward, when Ocala-area homeowners query a major search engine such as Yahoo!, Bing, or Google using keywords such as “air conditioning service,” “heat pump repair,” and “replacement furnace,” they’ll be more likely to encounter One Hour Air Conditioning & Heating among the top search results thanks to Prospect Genius’s efforts.

“Studies have shown that sites in the top two to three search engine results get the most clicks,” states Matt Gallo, a senior Internet marketer for Prospect Genius. “That makes those sites more competitive, because people view the top results as the most relevant and trusted answers to their queries. For a small, locally owned business like One Hour Air Conditioning & Heating, a stronger Web presence means the ability to help more people in the local area get the heating and air conditioning service they need.”

One Hour Air Conditioning & Heating has been Ocala’s solution for central air conditioner, heat pump, and furnace installation and repair since 2004. The company offers a 100% satisfaction guarantee on all heating and cooling solutions.