Most auto finance lead providers purchase leads in a wholesale marketplace from other lead providers. This is a relatively common practice in the internet lead industry, but the problem is that if they do not monitor all wholesale partner lead traffic and do some real quality control, they never really know where and how these leads are being generated.
In the past few years we have been seeing a large number of companies, mostly originating from India, that are somehow getting their hands on old data of people who either applied for a car loan, payday loan or some sort of personal loan. These companies are marketing themselves to lead generators claiming that they generate phone verified auto finance leads, when in turn 95% of the leads they send through are invalid and bogus. This has been an ongoing problem in the auto finance lead business for quite some time now.
Car dealerships who purchase special finance leads have been getting frustrated with the poor quality leads being offered to them at premium prices. They need to make sure that the auto finance lead providers they purchase leads from have some sort of web presence. Lead generators should have at least a few high traffic web properties geared towards auto financing for people with bad credit, to ensure a decent amount of truly organic auto finance leads for their DealerPartners.
DealerPartner.com owns approximately 30 high traffic domain names such as GuaranteedCarLoan.com, KarLoans.com, and UworkUdrive.com to name a few. President and CEO of DealerPartner.com, Mr. Frank Falco says " We are constantly searching for new ways to promote our many auto finance related web properties to help bring our DealerPartners the highest quality subprime auto leads possible. We are always doing quality control checks to assure that every lead we send to our DealerPartners is from a real customer who is in the market for an auto loan. If an invalid lead happens to fall through the cracks, we issue an immediate credit for that lead and replace it with a valid lead. Quality is ALWAYS our #1 Priority!"
The bottom line is that car dealerships in this day and age need internet leads to sell more cars. DealerPartner.com is a company that was built by car dealers for car dealers. A clear understanding of the car business is necessary when you are generating leads to help dealers sell more cars. Contact DealerPartner.com Today at 1866.227.5668 and press 1 to speak with a dealer representative.