Known for their innovative and holistic branding and design work, Apartment One developed a top to bottom redesign of Rubin’s existing website that reflects a new brand language built on the foundation of The Happiness Project book cover. “A core theme from The Happiness Project book is about simplifying life and organization and how they breed happiness. We realized there was a disconnect between this message and what users experienced on Rubin’s previous website, which was content heavy and difficult to navigate,” explains Spencer Bagley, Creative Director of Apartment One.
Challenged with making the website and book feel like they came from the same source, the Apartment One team deconstructed The Happiness Project book cover, utilizing its typography, color palette and graphic elements and translated them into a new web experience. Implementing structure, organization and hierarchy, the content on the site was re-organized to make it more accessible and easier to navigate and digest. Rubin’s blog postings, the heart of her site, are now showcased front and center while other content is organized into modules that can be easily updated.
In addition to creating cohesion between The Happiness Project brand extensions, the Apartment One team also created infrastructure for the brand’s future growth. “With online technology evolving so quickly, by the time you finish one aspect of a project you realize there’s more you can do to tweak or update what you’ve already done. We’re fortunate to have forward thinking clients like Gretchen who sees the journey of her brand as long-term and this site has laid the foundation for the next phase of her brand’s evolution,” says Liza Lowinger, CEO of Apartment One.
Rubin, who’s receiving rave reviews from her loyal fan base on the re-designed site report that, “people are finding it much easier to use. And it looks much sharper, cleaner.” She credits the success of the new site with the collaborative nature of her relationship with Apartment One. "Working with Apartment One has been a joy. It's such a pleasure to work with people who have the highest standards, who really know their stuff, who work professionally, and who want to make things beautiful.”
About Apartment One
Apartment One is an award winning creative agency based in Brooklyn, NY that works thoughtfully and intimately with today’s leading companies, organizations and individuals to give voice to the truth, presence and power of their brands. Founded in 2005 by Liza Lowinger and Spencer Bagley, Apartment One offers a customized approach to every client and project, digging deep to discover, identify and reveal the core truths that make each brand authentic, distinctive and ownable. Their innovative and creative work has generated numerous industry accolades and awards and inclusion in numerous books and international publications.