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World's Largest Restaurant Publication Brews Up A Robust Audience in Richland County, SC

The weekly restaurant and coffee shop publication entertains people while they are waiting to be served. Local businesses benefit through exclusive and affordable advertising that targets their community.

PRLog - May 23, 2012 - COLUMBIA, S.C. -- Coffee News was introduced to the Richland County area several years ago, but has grown heartily within the community since gaining a new owner ten months ago.  The distinctive sepia-toned publication offers interesting stories, trivia, quotes, and local events, at no charge to patrons throughout the Richland County area.  “As a respite from the daily overload of serious and sad news, readers increasingly turn to Coffee News for a quick dose of smiles,” according to Bill Buckley, President of Coffee News USA. Each paper is typically read up to 7 times by patrons.

Coffee News is not a direct competitor of local newspapers, because it is not subscription-based nor delivered to homes; and it does not cover local news such as city and town council meetings and high school sports. Rather, it is another advertising medium for local businesses, but with a twist.

Publisher and owner, Sherry Maw, resides in Columbia, SC where she grew up.  She received a Bachelor of Science degree from the University of South Carolina.  Maw is a member of the Greater Columbia Chamber of Commerce, SC Small Business Chamber and the West Metro Chamber of Commerce.

Advertisers enjoy exclusivity in that while their ads are running, no other business in their category can advertise at the same time. If two businesses within the same category are interested in advertising, the advertiser who signs their contract first will get the open spot.

Ads are not accepted from restaurants in order to increase distribution points in those locations. "Our restaurant partners may not wish to carry the Coffee News if we were to accept an ad for one of their competitors," Maw pointed out.

The idea for Coffee News came about in 1988 when Jean Daum of Winnipeg placed her lunch order, then sat back to wait for the food to arrive. Bored stiff, she resorted to reading the information on the sugar packet. Suddenly it dawned on her restaurants were missing the boat by not providing patrons with something to read for a few minutes while waiting for their food.

Jean, with her unique Coffee News concept, capitalized on the convergence of trends in the way businesses advertise, the way people get their meals, how they spend their down time in the course of their busy day, and their expectation of entertainment. The result is a popular and fast growing publication available in over 22 countries around the world. "There are many types of weekly newspapers and publications available for residents in the Richland County area to pick up and read, but none are specifically designed for restaurant patrons to enjoy," added Sherry Maw.

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Source:Coffee News of Columbia
Location:Columbia - South Carolina - United States
Tags:Advertising, Marketing, print
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