The brand’s new offerings include super durable denim and canvas fabrics availabile with and without stretch components in weights ranging from 225 -390 gsm (8.00 ounce to 13.75 ounce per square yard), as well as a wide variety of stylish coatings, fashion forward finishes, and a durable organic cotton based canvas offering. Based on an intimate blend of cotton and INVISTA’s T420 Nylon 6,6 staple fiber, CORDURA® Denim and CORDURA® NYCO fabrics are specifically designed to deliver a comfortable, highly durable fabric solution with exceptional abrasion resistance and wear life. Target end-uses include Ready-to-Wear, Active/Outdoor, Workwear, and Surf/Skate markets.
“Anyone who is looking for durable denim and canvas fabrics should be particularly interested in the exciting array of fabrics being offered by Artistic Milliners, as well as the latest mills to join our durable denim and duck fabric family: Mount Vernon, Nishat, Penfabric, and Dezhou YuanJi at the upcoming Denim by Premier Vision show,” said Cindy McNaull, global CORDURA® brand and marketing director. “These fabrics offer our brand’s renowned long-lasting durability while providing a versatile range of styling options.”
The Autumn 2013 and Winter 2014 global CORDURA® Denim and CORDURA® NYCO fabric collection includes:
• Artistic Milliners: 255 – 390 gsm (9-13.75 ounce per square yard) CORDURA® Denim fabrics, with and without LYCRA® fiber and LYCRA® T400® fiber for added comfort and stretch and wide variety of specialty colors and finishes (Rivera, Sirrocco, Straight Edge and Pre-Shrunk & Skewed).
• Mount Vernon: 280 – 340 gsm (10–12 ounce per square yard) CORDURA® Denim fabrics (88/12 cotton/INVISTA T420 nylon 6,6)
• Dezhou YuanJi: Newest mill to join the authorized CORDURA® Denim fabric network; offering 355 and 420 gsm (12.5 and 14.75 ounce per square yard) CORDURA® Denim fabrics in 3x1 weave denim constructions.
Representing two of the key design themes for this year’s show: Ecology and Emerging Technologies, CORDURA® Denim and CORDURA® NYCO fabrics offer the authentic look, comfort and feel of traditional 100 percent cotton denim and canvas fabrics with built-in, long-lasting durability and added value. “Extending the life and performance of denim and other CORDURA® fabric offerings is our goal and supports our brand’s tagline of ‘Sustainability Begins With Products That Last™,” said McNaull.
The Denim by Premiere Vision show in Paris will be held at the Halle Freyssinet, a former railway engine repair shop in the heart of Paris and in a neighborhood known for hosting a number of architectural projects and fashion shows. Customers are invited to meet the CORDURA® brand team, as well as see the latest innovations in CORDURA® Denim fabric at INVISTA stand H75, or at the Artistic Milliners stand H85.
For more information on CORDURA® Denim and CORDURA® NYCO fabrics and sourcing, please visit www.CORDURA.com.
About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps, used with an ®, and followed by the word “brand” or “fabric.”
To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com and follow us on Facebook, http://facebook.com/
INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX®, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®
CORDURA®, LYCRA® and T400® are trademarks of INVISTA.