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Follow on Google News |  Tata Elxsi - Visual Computing Labs executes its second animation feature Arjun The Warrior PrinceVisual Computing Labs a division of Tata Elxsi Ltd announces its association with the animation movie Arjun – The Warrior Prince, presented by Walt Disney Pictures and UTV Motion Pictures.
By: Tata Elxsi This animated mythological action film is the untold story of Arjun, hero of the Mahabharata. A precocious talent plunged from boyhood and innocence into a murky world of deceit and betrayal, coming of age to become the most powerful warrior of his time. From the dusty plains of Hastinapur to the icy peaks of the Himalayas, Arjun: The Warrior Prince is the story of a man discovering what it takes to be a hero. VCL has leveraged cutting edge technologies to enhance the complete look and feel of the animated movie. The project was completed in the time frame of 14 months with 70-80 artists working on the creative as well as technical aspects. “We are proud to be associated with UTV Motion Pictures for this very special and interesting project. This project has given us another opportunity to showcase our expertise in the VFX and animation space to a much wider range of audiences in India and globally. We are confident that we have been able to produce content that will provide viewers a world-class experience that matches international standards.” said Mr. S. Nagarajan, COO, Tata Elxsi- Visual Computing Lab. Talking about the release of the movie, Mr. Pankaj Khandpur, Creative Director, VCL, Tata Elxsi Ltd. said, “Arjun is arguably one of the finest and richest action based animated movies produced in India. As the movie is about Arjun coming off age as the warrior prince, a lot of our effort went into conceptualizing and planning around each frame and character. I am sure this movie would appeal to a wider audience, who would be able to relate to the story and characters” Special consideration went into the look and esthetics of the film in order to make it a piece of Art. The movie has some intricate scenes like the chariot race, the fire sequence, Mahabharata scene and the demon sequences which involved a lot of meticulous planning, conceptualizing and art designing at pre production stages. The film requires the use of large scale sets, massive backdrops and close to 20 primary and around 100 secondary characters, keeping in mind its ambitious nature and look. VCL used software’s which are considered as gold standard in animation like Maya, Renderman, Massive (for crowd multiplication) Shots of real actors engaged in a sequence depicting war, fight and race were taken as referrals and replicated in animated versions to get a real life look and feel to the scenes. In addition, each frame to showcase the location and surrounding was also executed with painstaking attention to detail. Having the capability to produce such a large scale, rich, action oriented movie, VCL executed this colossal project in record time without compromising on its quality. Commenting on the project Mr. Arnab Chaudhari, Director of Arjun-The Warriro Prince said “VCL has worked very closely with us for the movie from planning and end-to-end execution. The movie has several exciting scenes such as breathtaking backdrops, chariot races, fire sequences, etc. that come very close to reality in terms of their look and feel.” ABOUT TATA ELXSI LTD. Tata Elxsi's Visual Computing Labs is an award-winning digital production studio providing Animation, Visual Effects (VFX) and 3D stereoscopic content for feature films, episodic television and advertising. It hosts world-class studios in Los Angeles and Mumbai and Bangalore and a creative team that includes Academy Award® winning and BAFTA nominated professionals. VCL’s state of the art facilities provides pre-production, production and post-production services to Indian and global entertainment & media organisations, corporate houses, the motion picture, television commercial and game development markets globally. It also offers custom content development for visualization and product marketing, and is a leading developer of mobile, online and console games. VCL has successfully delivered projects involving diverse styles of animation, like Photo realistic animation, Classical animation, Stylized Animation and Stop-motion style animation. Arjun - The Warrior Prince is VCL’s second fully 3D animated mainstream Bollywood feature films, first being “Roadside Romeo”, which was co-produced by Yash Raj Films and Walt Disney Pictures. VCL, now considered India’s preeminent motion picture visual effects’ producer has also worked with other leading US entertainment companies including DreamWorks Animation, Hasbro, Industrial Light and Magic (ILM), Lionsgate, Mike Young Productions, MGM, Sony Pictures, STARZ/Film Roman, and others. The studio has worked with leading Hollywood studios in hit movies like Ironman, Indiana Jones, Spiderman 3, Into The Blue, Ghostrider, XXX. VCL continues to execute visual effects for a number of Bollywood films like Ra-One, Ladies v/s Ricky Bahl, New York, Prince, Rab Ne Bana DI Jodi, Drona, Bachna Ae Haseeno, Jodhaa Akbar, Taare Zameen Par, Tara Rum Pum, Kabhi Alvida Na Kehna, Dhoom 2, Rang De Basanti and many more. VCL has also executed commercials which include some highly acclaimed television commercials like the Bisleri Mountain Water 'Stay Protected' Monster TVC, Spice ‘Brooder Fish’ TVC, Panasonic Econavi AC ‘Hide and Seek’ TVC, and Samsung Wave 2 game TVC to name a few. Recent awards to VCL’s credit include a Golden Lotus and a Silver Lotus at the 56th National awards for exemplary Animation and Visual Effects in feature films, the 2010-11 INFOCOM-ASSOCHAM EME AWARDS, FICCI BAF Awards for the year 2010 and 2012 and the 10th Indian Telly Awards 2010. Please contact: Visual Computing Labs TATA ELXSI Boston House, Suren Road, Off Andheri-Kurla Road, Andheri (E), Mumbai - 400 093. India Tel: +91 22 2682 2142 / 43 Kunaal Saigal Head – Marketing & Sales – Asia Email Id: kunalsaigal@ Contact No: +91 9820141006 Megha Singh Rathore Business Development Manager Email Id: megha@tataelxsi.co.in Contact No: +91 98196 93551 End
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