Berwee.com Launches, Targeting Men In Multiple Market Segments

May 22, 2012 - PRLog -- Berwee.com (www.berwee.com) becomes the go-to online connect for streetwear, contemporary, and international men’s clothing.  The online retailer offers a comprehensive range of pricepoints and products different than the current marketplace and the content speaks directly to its users.  Upon initial launch, they started with a small tight assortment, but they will be adding new brands, product, and content daily.

Fashion retail has had tunnel vision during its history, forcing men to choose one particular look to be carried out head to toe.  If male shoppers want designer jeans, they have to go to one store.  If they want fashionable streetwear, they have to go to another.  Why can’t they get both in one store?  Who’s to say they won’t like the designs of other market segments?  Maybe they just don’t know how to put it all together?

Enter Berwee.com.  The startup will be the online destination where men can find all the brands they know and love, and the ones they don’t know about.  Streetwear brands include Crooks & Castles, Lil Wayne’s Trukfit, Young & Reckless, and more.  Contemporary brands include Just A Cheap Shirt (JACHS), Fyasko, and more.  International brands include Cheap Monday from Sweden, Zanerobe from Australia, Scotch & Soda from The Netherlands, and more.  The website’s team of buyers and stylists contribute content in the form of a "Style Guide" to provide tips and ideas to men.  It talks about trends and how-to’s, but more importantly it shows men how to put it all together.

The online retailer also has formed a foundation to raise funds with its users to allow aspiring youth to get the education they otherwise would not have available.  With each transaction, users have the option to donate $1.00 or more to the Berwee Foundation, which is then added to their order total.  The total of donations will be totaled at the end of the year and donated to a deserving student(s), within the first quarter of the following year.

Randall O’Neal, creator of berwee.com, says he was “frustrated with the online retail options available.  I saw this as an opportunity to provide a better option and use my 11 years of fashion industry expertise to offer to men looking for style ideas.”

About
Berwee LLC (www.berwee.com) was established in 2012 in Los Angeles, CA.  It is an online retailer that sales apparel, footwear, and accessories in a range of pricepoints to its male target audience in age range 13-50 years.  It shares style tips and ideas and seeks to engage its users through blog posts and videos.  Also, Berwee LLC has established the Berwee Foundation, that raises funds through donations and gives the money to students seeking higher education.