Segreto and Graham began collaboration discussions back in Feb. 2012 with a focus on leveraging both their talents to propel and bring awareness to the power of franchising.
“We are thrilled to unify the information Paul [Segreto] has acquired over his 20+ year industry experience into bullet points and stunning graphics. I love the concept of franchising yet I’ve noticed some of the tools and systems are technically outdated due to cost, duplication challenges and know-how. Hopefully this magazine will bridge the gap between a great business model and the tech savvy age in a way that can be duplicated franchise wide.” – Ashley Graham, Founder and CEO of Plum11, Inc.
After testing and measuring results and how people take in information Plum11 caught the attention of Segreto after completing an interview around social media methods. This alliance will bring together two different perspectives, backgrounds and franchise experience to create something unique and valuable.
“The current state of the economy has created a necessity to explore more cost-effective methods and processes in franchise management, marketing and development. To this end, it is imperative franchise organizations learn about and embrace technology and cost-effective strategies. While continuing to improve franchise relationships…
Although the Franchise Essentials Magazine will be dedicated to franchise business decision makers it will also show prospective business opportunists how franchising is keeping up with trends and what a abundant business model it is.
The Franchise Essentials Magazine will be hosted on http://issuu.com and is scheduled to be released mid-summer 2012.
Paul Segreto hosts a industry focused radio show called Franchise Today: http://franchisessentials.wordpress.com/