If you are a musician, band or author looking for international exposure, this is a once in a lifetime opportunity to get professional assistance to create that buzz.
"Success as an artist depends on how much of a conversation is taking place both on and off line." Says Chris Thompson, founder and president of PondPont. "Over the years, we have built a significant database of contacts around the globe. We are in a unique position to be able to generate a conversation about almost any artist globally."
As PondPont is just launching their website, they are looking to build on their portfolio and invite musicians, bands and authors to contact them for complimentary publicity services.
It wasn't long ago that it was extremely difficult for any artist or author, to travel abroad to promote themselves or a book. Travel now is accessible to anyone but making sure that you have significant press coverage for a concert or an album/ book launch still remains a daunting task.
PondPont has been extremely successful in developing a network of contacts within media outlets around the globe giving them access to a world of opportunities.
"Creating buzz for any industry follows roughly the same two step process." Says Thompson. "First, and perhaps the most important part is defining the story. We have developed a knack for this. Second, is to decide on a format to tell the story that will communicate it in the most effective way possible. Third is to deliver the story to the correct people. You can have a well crafted message but if it is delivered to the wrong ears, it won't be repeated. This entire process is something that we excel at."
