Open to all graduates, the course will cover subjects like social media analytics & strategies, integration & multichannel marketing, SMO & offline integration, ROI & reporting, converting & retaining online customers and incorporating social media into SEO & SEM strategies. Modules will include social media like Facebook, Twitter, LinkedIn and Youtube.
The Social Media Marketing course is steered by Ramswaroop Gopalan and Avinash Joshi. An alumnus of IIM Ahmedabad and BITS Pilani, Mr. Gopalan started his career in advertising and subsequently worked through technology start-ups like rediff.com, moving on to head the digital arm of Rediffusion Y &R. He was, till recently, the VP and country head of Sapient Nitro.
Avinash Joshi currently works with SapientNitro as a Senior Manager, an interactive marketing, creative design, and technology services agency. With over 15 years, spread in the areas of Social Media, Marketing Advocacy, Creative Direction, User Experience, Training, Project & Operations Management and Business Processes Implementation, he is able to seamlessly integrate design and technology with culture.
A fundamental shift has taken place in relationship between companies and their customers. Social media and Social networking platforms have opened up new ways companies engage with their customers, drive, sustain and grow their brand.
It has become routine for people to use search engines to find products and services and then evaluate them via the social networks. Organizations and business models have started to change to reflect this new environment. They need social media marketing experts to create well-rounded strategies that can reflect brand values in multiple interactive ways.
The course in Social Media Marketing has been initiated to meet this requirement of trained social media professionals. More details on course curriculum, admissions etc. are available at http://www.sac.ac.in/
About Sri Aurobindo Centre for Arts and Communications (SACAC)
Sri Aurobindo Centre for Arts & Communication (SACAC) is an autonomous non-profit mass communication institute for creative learning in media arts and communication. Started in 2003 as a unit of Sri Aurobindo Society, Puducherry, SACAC is a multi-disciplinary institute with programmes in Advertising & Public Relations, Creative Photography, Film & Video Production, Journalism and Music production & Audio Engineering.