Alex Bugeja, President of Traffikoo, commented that the motivation for starting ContentAdder.com came from looking around Facebook and other social media sites and noticing that most businesses & organizations were not using social media correctly. He notes that successful marketing on social media differs from traditional media (newspapers, tv, radio, even websites) in a number of important ways.
Most importantly, success on social media hinges on recognizing that social media is a conversation. Typically businesses go to their Facebook pages and blast their fans with tons of marketing messages, with the result that their fans usually get turned off and tune the business out. Bugeja mentioned that the typical social media user is on a site like Facebook primarily to enjoy themselves. Businesses that went in with heavy marketing messages are generally seen as unpopular party guests barging into the online party to sell something without engaging in meaningful conversation with anyone, and usually end up being ostracized and ignored for that reason.
Bugeja added that it is therefore far better to first be friendly and win people over. ContentAdder.com helps businesses do that by continually posting interesting news pulled from the headlines of the day, factoids, famous quotes, etc. to their Facebook pages, as well as optionally also Tumblr blogs and Twitter accounts. When people see these they might comment on them, share them, or like them - with the result that the business is then exposed in a friendly manner to their friends if they do any of these actions, since the posts show up in their friends' newsfeeds.
ContentAdder also lets businesses schedule posts directly relevant to their business too, such as descriptions of the business, its services, photos, videos, etc. However it posts these in timed doses amongst all the other general interest posts it makes. In this way it helps fans remain engaged since the business comes across as a friend rather than a hard-seller.
Businesses can use ContentAdder either to supplement their existing social media efforts, or as a primary source of social media posts if they don't have the resources to post frequently themselves, as is typical of many small businesses without dedicated marketing departments. Several businesses set up social media pages but suffer from a lack of resources to keep them updated, with obviously negative results.
In conclusion, ContentAdder should be a useful resource to businesses seeking to use social media to get more exposure and attract new customers. ContentAdder is available at http://ContentAdder.com and has an easy signup process which takes just a few minutes. Pricing is competitive and includes a free plan which is supported by occasional sponsored messages amongst all the other posts ContentAdder makes.
