BBB Recognizes National Small Business Week

May 22, 2012 - PRLog -- RALEIGH, N.C. (May 22, 2012) – More than 27 million small businesses serve as the backbone of our economy and provide 60-80 percent of new jobs for the country. As part of National Small Business Week, May 20-26, Better Business Bureau serving Eastern North Carolina reminds local small business owners of resources that provide assistance for little to no charge.

BBB Code of Business Practices
The BBB Code of Business Practices represents sound advertising, selling and customer service practices that enhance customer trust and confidence in business.

BBB Code of Advertising
100 years ago, BBB was founded on the principles of truth in advertising. The BBB Code of Advertising lays out principles, definitions and suggestions for ethical advertising that all businesses can adopt.

BBB Data Security – Made Simpler
With data breaches becoming all too common in the news, BBB partnered with data security experts at Symantec Corporation, Visa Inc., Kroll’s Fraud Solutions and NACHA – The Electronic Payments Association to produce free, easy-to-understand data security guidelines, with checklists and links to data security resources for small businesses. BBB’s Data Security – Made Simpler provides small business owners with the information they need to protect their customers and their business. For more information, visit www.bbb.org/data-security.

BBB TrustBrief
The BBB TrustBrief is a free, thrice-weekly e-mail to help small business owners stay on top of headlines, and get guidance and expert advice on running a business. Sign up for a free subscription at www.smartbrief.org/bbb.

BBB Tips on Direct Selling
BBB and the Direct Selling Education Foundation partnered to create a series of articles, videos and PSAs to educate direct sellers, their customers and even those considering a career path in direct selling. Free tips and advice you can trust on direct selling are available at www.bbb.org/us/dsef-tips.

Federal Trade Commission
Wondering what kind of proof you need to back up the claims in your ads? Planning on using e-mail to publicize your company? Concerned about your legal obligation to keep information secure? The FTC has free resources on best practices for complying with the law, many of which you can order in bulk for your employees at no charge. The FTC offers online tutorials, videos, and more than 100 to-the-point publications created with the small business owner in mind.

More information can be found at bbb.org.

About BBB serving Eastern North Carolina
Better Business Bureau serving Eastern North Carolina is a 501(c)(6) not-for-profit corporation serving 33 counties in eastern North Carolina. The organization is funded primarily by BBB Accredited Business fees from more than 3,000 local businesses and professional firms. BBB promotes integrity, consumer confidence and business ethics through business self-regulation in the local marketplace. Services provided by BBB include reports on companies and charitable organizations, general monitoring of advertising in the marketplace, consumer/business education programs and dispute resolution services. All services are provided at no cost to the public, with the occasional exception of mediation and arbitration. Visit bbb.org.