The ability for self-publishers to do every area of selling their book is impossible. Authors must market, promote, edit, distribute, and write another book. This is the job of a company or team and where old publishers used to be but are slowly losing ground to self-starting authors. And this will give way to singular publicists and new focused publishers. The new companies will focus more on promotion and less on distribution.
Self-publishing isn't a bubble it is a wave tearing through the publishing industry and reforming the coasts. It’s not going away, but it is going to need help. The companies and people that come to help self-publishing to dig through the massive amounts of books that aren’t being promoted well have the chance to help so many authors.
Amanda Hocking is one of the most well-known authors who has self-published and then moved to a trade publisher in order to allow her to return to writing and away from the other publishing related tasks.
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