The Self-Publishing Bubble Will Never Burst

PRLog (Press Release) - May 21, 2012 - Self-publishing has often been compared to a bubble due to the amount of authors that have begun to pursue it. Although the number of authors that move to self-publishing is increasing there is still a need for someone to help these authors, although the form of help from the publisher of the past to a new type of business of company is clearly beginning to occur. Publishing as a static organization has to change to make way for the changing market, but is so far done its best not to change.

The ability for self-publishers to do every area of selling their book is impossible. Authors must market, promote, edit, distribute, and write another book. This is the job of a company or team and where old publishers used to be but are slowly losing ground to self-starting authors. And this will give way to singular publicists and new focused publishers. The new companies will focus more on promotion and less on distribution.

Self-publishing isn't a bubble it is a wave tearing through the publishing industry and reforming the coasts. It’s not going away, but it is going to need help. The companies and people that come to help self-publishing to dig through the massive amounts of books that aren’t being promoted well have the chance to help so many authors.

Amanda Hocking is one of the most well-known authors who has self-published and then moved to a trade publisher in order to allow her to return to writing and away from the other publishing related tasks.

The full article is available on Bookkus Publishing’s website. Bookkus Publishing is available for comment and questions via email.