Fresh Face for Beaudry at 2012 JCK Las Vegas

Brand to Introduce New Collections, Marketing Programs, and Sales Director
By: Jean-Louis Bilbault
 
May 21, 2012 - PRLog -- Beaudry is betting on a trifecta of newness at the upcoming 2012 JCK Las Vegas show. The brand plans to present new additions to three distinct collections at the Show, including Classic Couture, one-of-a-kind, handcrafted diamond intensive pieces, for which the brand is known; Laura Beaudry, the brand’s fashion foray, in semi-precious stones and 18K gold;  and Beaudry Bridal, a 20-plus piece semi-mount set available in 18K and Platinum.

On a marketing front, Beaudry will launch a brand new website, with a large library of images representing all 3 collections and several interactive features. In addition, Beaudry has partnered with OPT, an integrated platform that allows brands and retailers to consolidate and control all of their internet marketing initiatives from one centralized interface. Beaudry’s OPT presence will increase access and availability to product information, pricing and brand images for its authorized retailers.
Beaudry has also hired Jean-Louis Bilbault to head the Sales division of the company. A third-generation jeweler and GIA graduate, Bilbault brings a wealth of knowledge and expertise to the brand, as his background includes both design and retail experience on a global level. His focus will be two-fold: to initiate and rebuild relationships with core retailers throughout the country, while also focusing on streamlining production to improve capacity and delivery time to accommodate the brand’s growing special order department and new collections.

“Michael and I have been friends for 25 years,” explains Bilbault. “Working with him is not a job for me. It is a unique opportunity to bring my experience, organizational and communication skills to make a contribution to someone I have deep respect and admiration for.”

“It’s a very exciting time for the Beaudry brand,” commented Michael Beaudry. “We are planning for a very successful show in Las Vegas, which will set the stage for the rest of 2012.”

About Beaudry:

Beaudry is a fine jewelry brand established in 1986 by master jeweler, Michael Beaudry. Beaudry jewelry consists of the finest, handcrafted jewels in diamonds and platinum. The collection includes couture and bridal designs, as well as the Laura Beaudry collection, a high fashion line created by the designer’s wife. With corporate offices in downtown Los Angeles and a flagship salon at the Montage Beverly Hills, Beaudry is a Los Angeles institution and a fixture among Beverly Hills society. Beaudry International will exhibit at Elite Enclave at JCK Las Vegas from May 29th thru June 4th at Mandalay Bay.

FOR MORE INFORMATION, CONTACT:
Jean-Louis Bilbault               
P: 213.255.8316                  
E: jl@beaudryinternational.com
End
Source:Jean-Louis Bilbault
Email:***@beaudryinternational.com Email Verified
Tags:Jewelry, Handcrafted, Semi-mount
Industry:Jewelry
Location:Beverly Hills - California - United States
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