Monterey Bay Wedding and Event Professionals Presents “Create A Sizzling Service Brand That Builds Buzz, Referrals, & Repeat Customers". Don't Miss this Amazing Hands-On Workshop with Liz Goodgold June 12, 2012
MARINA, CA -- Monterey Bay Wedding and Event Professionals is excited to present its June guest speaker. Liz Goodgold of Red Fire Branding is a nationally renowned speaker known for teaching workshops about how to create a sizzling service brand that builds buzz, referrals and repeat customers. Goodgold will speak on Tuesday, June 12, 2012 from 10:00 a.m. – 12:00 p.m. at Kula Ranch Island Steakhouse located at 3295 Dunes Drive in Marina.
According to Goodgold, “Building a brand is all about the experience you provide your customers. You must create an unforgettable service brand in order to convert prospects into customers, customers into raving fans, and one-time customers into clients for life.”
This fun, interactive and hands-on workshop will provide practical and tactical techniques you can learn today and master tomorrow. Attend and discover how to:
1. Identify your brand DNA so that all of your materials are distinctive, memorable and compelling
2. Create innovative promotions that set you apart from your competitors
3. Translate your brand throughout all of your senses leading to “flawless recall.”
4. Implement signature strategies that “give ‘em something to talk about”
5. Develop a proprietary vocabulary that reinforces YOUR brand.
Who: Liz Goodgold/ Red Fire Branding
What: Goodgold will be speaking and conducting a workshop for brand building in the wedding and special event industry.
When: Tuesday, June 12, 2012
Time: 10:00 a.m. – 12:00 p.m.
Where: Kula Ranch Island Steakhouse 3295 Dunes Drive in Marina
RSVP: Wendy Melrose at firstname.lastname@example.org RSVP is required
Cost: $10 for Monterey Bay Wedding and Event Professional members, $50 non-members. Should an attendee decide to join after the seminar, their admission will be credited towards membership.
About Liz Goodgold: A Branding Guru With Practical Ideas to Grow Your Biz
Speaker and author Liz Goodgold is a fireball of energy with over 20 years of experience in marketing and branding. She is the author of RED FIRE BRANDING: Create a Hot Personal Brand and Have Customers for Life and DUH! Marketing.
Goodgold is a practicing “branding guru” having worked for such major clients as the World Trade Centers, Sharp HealthCare, Quaker Oats, Pfizer, and Univision. Her workshops and coaching programs spark new ideas that deliver sure-fire results for the wedding industry including presentations to The Special Event in 2011, WIPA, San Diego Style Weddings, The International Catering Association and The American Disc Jockey Association.
An often quoted expert, Goodgold has appeared in more than 500 media outlets including ABC, NBC, CBS, PBS, CNBC, CNN, The Wall Street Journal, and The New York Times. She also was the branding columnist for Entrepreneur Magazine, reaching more than 1 million readers per month.
About Monterey Bay Wedding and Event Professionals:
Monterey Bay Wedding and Event Professionals is an organization dedicated to matching people in need with the most qualified and experienced wedding and event professionals in the Monterey Bay area. MBWEP can help plan every phase of an big event. From coordination to transportation and everything in between, we can assist you with all your needs. Please browse our website and feel free to contact us with any questions.
The organization promises that each of its members was hand-picked by a review board to ensure excellence of service and the utmost professional service to individuals planning a special event in Monterey or Santa Cruz counties. http://www.mbwep.com/